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On-Line Services: Their Perceived Quality, Customer Loyalty, Customer Rrelationships and Lifestyle

Marcin Sikorski and Kamil Brodnicki
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Marcin Sikorski: Politechnika Gdańska, Wydział Zarządzania i Ekonomii
Kamil Brodnicki: Politechnika Gdańska, Wydział Zarządzania i Ekonomii

Collegium of Economic Analysis Annals, 2018, issue 52, 229-242

Abstract: This article discusses specific design issues relevant to contemporary on-line services in the context of building a lasting customer loyalty. The layer model of on-line service development has been presented, along with customer loyalty-oriented design recommendations. The examples of development scenarios for online e-health services are presented. The opportunities for further development of the presented approach and plans for further research are presented, too.

Keywords: on-line services; e-health; e-administration; customer loyalty; usability; user experience (search for similar items in EconPapers)
Date: 2018
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Handle: RePEc:sgh:annals:i:52:y:2018:p:229-242