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Value measurement for e-consumers in the area of purchasing decisions

Małgorzata Grzywińska-Rąpca
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Małgorzata Grzywińska-Rąpca: Uniwersytet Warmińsko-Mazurski w Olsztynie, Wydział Nauk Ekonomicznych.

Collegium of Economic Analysis Annals, 2019, issue 54, 25-34

Abstract: Modern technologies offer users many functionally specialized tools for communication with computer networks, especially on the Internet. The development of information and communications technologies which we have experienced in recent years radically changes the face of our reality. Progress in this area leads to profound changes and economic revaluations, and also has a major impact on consumer behaviour. Wide and universal access to information about goods or services determines the purchasing behaviour of consumers. The purpose of the article was to determine the potential determinants of purchasing decisions of e-consumers using multidimensional association rules.

Keywords: e-consumer; Internet; online shopping (search for similar items in EconPapers)
Date: 2019
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Handle: RePEc:sgh:annals:i:54:y:2019:p:25-34