 Announcement as an advertisement on the example of Hungarian Internet job offers (Ogloszenie jako reklama na przykladzie wegierskich internetowych ofert pracy)Agata Keller ()
Research Reports, 2013, vol. 1, issue 16, 123-134 Abstract: Nowadays the advertisements are almost ubiquitous. Developement of the Internet opened way for new possibilities in advertising. In this article I tried to show that the online job offers are virtually commercials. It is visibile not only in applied linguistic and supralinguistic ways of persuasion but also in the identical goals of both the advertisements and the featured announcement, i.e. encouraging the readers to take specific actions, making the brand more popular and creating its positive image. The article was written on a basis of 1801 announcements published within three weeks at the turn of May and June 2013 on one of the Hungarian recruitment sites. Slightly over two-thirds of all the material was in Hungarian (1211 items). Most of the foreign language offers (590) was in English and I analyse them only in the paragraph about the advertisements’ visual side. Almost two-thirds (1119) of all of the offers were published by HR companies. The translations are all of my authorship. Keywords: Human capital; kind of violence; violence in academic environment (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sgm:resrep:v:1:i:16:y:2013:p:123-134 Access Statistics for this article More articles in Research Reports from University of Warsaw, Faculty of Management Contact information at EDIRC. |
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