Collaborative consumption as a new consumer trend (Konsumpcja kolaboratywna jako nowy trend konsumencki)

Paulina Wardak () and Tomasz Zalega ()
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Paulina Wardak: Grupa Eurocash S.A.
Tomasz Zalega: Katedra Gospodarki Narodowej, Wydzial Zarzadzania Uniwersytetu Warszawskiego.

Research Reports, 2013, vol. 1, issue 16, 7-32

Abstract: The purpose of this article is to demonstrate that young people living in large Polish cities are distrustful of sharing different goods with strangers, and therefore, they are much more likely to benefit from collaborative consumption when they know the people with whom they make the transaction. Furthermore, the article is an attempt to show that financial reasons are one of the key factors for young people to participate in collaborative consumption. The structure of the article is as follows. The presentation of the concept of collaborative consumption and its basic forms is followed by a discussion about different tools supporting the development of collaborative consumption and the meaning of trust in such an alternative consumer trend. The next section of the article presents research methodology and a brief description of the study sample. Subsequently, the analysis focuses on collaborative consumption in the buying behavior of young people living in big Polish cities and on the most important factors influenacing the participation of the respondents in this alternative consumer trend. The article ends with a summary of the discussion and major conclusions.

Keywords: alternative consumer trends; collaborative consumption; households; consumer behavior (search for similar items in EconPapers)
JEL-codes: A12 C18 C46 D03 D12 D18 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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