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Communications Audit in Measuring the Effectiveness of Communication Strategies in Companies (Audyt komunikacyjny w badaniu efektywnosci procesu komunikacji wewnetrznej przedsiebiorstw)

Micha³ Wilczewski ()
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Micha³ Wilczewski: Uniwersytet Warszawski, Wydzial Lingwistyki Stosowanej, Instytut Kulturologii i Lingwistyki Antropocentrycznej

Research Reports, 2014, vol. 1, issue 17, 98-110

Abstract: Social entrepreneurship is a model that has a significant impact on the social transformation process. It has emerged as an effective and complementary method of achieving social change which has been poorly interpreted by governments and businesses. Today, many social enterprises are established to develop innovative solutions for catering to essential human needs. In this paper, emerging processes, advancements and organizational concepts of some social enterprises are reviewed in detail. This review puts forward that each of social initiatives has diverse dimen- sions, features, barriers and issues. Therefore, this article offers a comparative analysis identifying strengths and weaknesses of the social entrepreneurship model at the organizational level.

Keywords: communications audit; corporate communications; communication strategy; measuring communication; internal communication. (search for similar items in EconPapers)
JEL-codes: M42 (search for similar items in EconPapers)
Date: 2014
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