 Strategies for internationalisation of SMEs – based on the example of the company operating in the creative industries sector (Strategie internacjonalizacji firmy rodzinnej na przykladzie sektora kreatywnego)Monika Fabinska ()
Research Reports, 2018, vol. 1, issue 26, 88-94 Abstract: The modern global economy exerts tremendous pressure on the development and functioning of every business. Technological evolution facilitates penetration of markets, customers demand higher quality for a lower price, a new generation of aggressive competitors emerges, and global companies demand high competitiveness – these are only few features of the global market. The analysed company has a stable position in the domestic market and it must enter foreign markets in order to grow and increase its competitiveness. Internationalisation is a natural step in the development of any successful business. The aim of the paper is (i) to conduct an analysis of the target markets (FMCG, pharmaceuticals, and advertising services) in selected Scandinavian countries and (ii) to develop recommendations for optimum instruments to facilitate the entry into the target markets in selected countries: Sweden and Norway. Keywords: internationalisation; internationalisation strategy; Scandinavian markets; FMCG market; pharmaceutical market; creative industries (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sgm:resrep:v:1:i:26:y:2018:p:88-94 Access Statistics for this article More articles in Research Reports from University of Warsaw, Faculty of Management Contact information at EDIRC. |
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