Ogolnobranzowy kryzys wizerunkowy – analiza przypadku na przykladzie polskiej branzy escape room (Image Crisis of an Entire Industry – Case Study of the Polish Escape Room Market)

Oliwia Dusinska ()
Additional contact information
Oliwia Dusinska: Wydzial Zarzadzania, Uniwersytet Warszawski, Polska

Research Reports, 2022, vol. 1, issue 36, 81-100

Abstract: In January 2019, a fire broke out in one of the escape rooms in Koszalin, Poland. That tragic event caused an image crisis for the entire industry. This article is an analysis of the crisis, its course, the parties involved in the conflict and the actions they implemented. The results of the keyword research of press publications show that there has been a significant deterioration in the image of the industry and the way it was presented in the media. Escape rooms – previously equated with great fun – suddenly became symbols of death, danger and putting profit above safety. The image rebuilding phase continues. It should also be followed by the phase of drawing conclusions for the future – both among escape rooms and other developing but comparatively fragmented sectors.

Keywords: crisis management; image crisis; media crisis; analysis of media messages; escape rooms (search for similar items in EconPapers)
JEL-codes: H12 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/oliwia_dusinska.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:resrep:v:1:i:36:y:2022:p:81-100

Access Statistics for this article

More articles in Research Reports from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().