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Wykorzystanie serwisu LinkedIn przez uczelnie publiczne, jako narzedzia komunikacji z otoczeniem (The use of LinkedIn by public universities as a communication tool with the environment)

Jakub Tomczak ()
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Jakub Tomczak: Wydzial Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski

Research Reports, 2020, vol. 2, issue 33, 46-57

Abstract: Contemporary knowledge-based economy driven by information and communication technologies (ICT), requires universities to effectively use social media to initiate and build long-term cooperation with the environment, especially with the enterprise sector. The aim of the article is to determine the level of use of LinkedIn as a communication tool of public universities with the environment. The article contains terms relating to the knowledge-based economy, modern ICT, social media. The article presents the results of research on the level of use of LinkedIn by public universities and their specialized units responsible for building cooperation between universities and enterprises.

Keywords: public universities; university-business cooperation; social media; ICT; LinkedIn (search for similar items in EconPapers)
JEL-codes: M15 M30 O32 (search for similar items in EconPapers)
Date: 2020
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