Public Diplomacy ãWinning Hearts and MindsÓ

Shkodran Rexhaj () and Armend Krasniqi ()
Additional contact information
Shkodran Rexhaj: Master studies in Political Science and Diplomacy, AAB College in Kosovo.
Armend Krasniqi: Master studies in Political Science and Diplomacy, AAB College in Kosovo.

Perspectives of Law and Public Administration, 2023, vol. 12, issue 4, 651-662

Abstract: Public diplomacy is a type of diplomacy that focuses on using public communication to influence public opinion and achieve political goals. This type of diplomacy can be seen as a replacement for traditional diplomacy in some cases, but it is not a complete replacement. In some cases, public diplomacy can replace some aspects of traditional diplomacy, such as the use of private talks between governments. Public diplomacy can be used to stimulate public debate about an international issue, raise public awareness, and create a climate conducive to a possible solution. In this case, public diplomacy can partially replace private talks between governments, creating a new space for public dialogue. Traditional diplomacy involves secret talks between governments, lobbying and various negotiations at different levels. These are aspects that cannot be made public and are important to reach agreement between governments. For this reason, public diplomacy and traditional diplomacy are not alternatives to each other, but must be used together to achieve foreign policy goals. Public diplomacy can help create a positive atmosphere in public opinion, while traditional diplomacy can help reach agreements between governments.

Keywords: diplomacy; digital; public; traditional; government (search for similar items in EconPapers)
JEL-codes: K33 (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.adjuris.ro/revista/articole/An12nr4/16.%20Rexhaj,%20Krasniqi.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sja:journl:v:12:y:2023:i:4:p:651-662

Access Statistics for this article

More articles in Perspectives of Law and Public Administration from Societatea de Stiinte Juridice si Administrative (Society of Juridical and Administrative Sciences) Contact information at EDIRC.
Bibliographic data for series maintained by Catalin-Silviu Sararu ().