“Augmented Reality” and Marketing

Neviana Krasteva and Volen Philipov

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2016, vol. 13, issue 1, 167-175

Abstract: The following article summarizes the results of a study of the applications of augmented reality in marketing, and emphasizes the importance and necessity of using this technology in the field. Augmented reality is viewed in the context of the “experiential marketing.” Some examples for the application of the new technology, as well as problems and doubts which arise along with it, are presented and analyzed

Keywords: marketing; marketing strategy; augmented reality. (search for similar items in EconPapers)
Date: 2016
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