Details about Neviana Stefanova Krasteva

Access statistics for papers by Neviana Stefanova Krasteva.

Last updated 2024-09-07. Update your information in the RePEc Author Service.

Short-id: pkr318

Working Papers

2016

1. A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism
   Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences

2015

2. Armed Conflict's Influence on Marketing
   Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences

2014

3. Contemporary Economic and Social Trends and Their Impact on Marketing
   Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences

Undated

4. "Festina lente" - Hurry slowly for travelers
   Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences
5. Based on gamification and observation positive online destination experience (ODE) survey for Bulgaria
   Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences
6. Development of a gamified electronic learning resource for children: "Marketing in folk tales and fiction"
   Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences
7. How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?
   Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences

Journal Articles

2024

1. COPING WITH INFORMATION OVERLOAD AS CONSUMERS AND AS MARKETERS
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2024, 23, (1), 153-177

2023

2. WHAT CAN MARKETERS LEARN FROM PHILOSOPHERS? THE PHILOSOPHY OF MARKET RELATIONS AND MARKETING FROM PLATO TO THE PRESENT DAY
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2023, 22, (1), 77-91

2021

3. THE ARTIFICIAL INTELLIGENCE AND CONTEMPORARY MARKETING
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2021, 20, (1), 109-129

2020

4. MARKETING MIX AND THE ARTIFICIAL INTELLIGENCE TECHNOLOGY
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2020, 19, (1), 77-98
5. RESEARCH OF THE MARKETING STRATEGY APPLICABILITY OF THE SWEDISH LAGOM CONCEPT IN BULGARIAN COMPANIES
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2020, 18, (1), 211-229

2019

6. CO CREATION OF VALUE AS A TREND IN CONTEMPORARY MARKETING
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2019, 17, (1), 149-168

2018

7. IS THERE A GLOBAL CONSUMER
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2018, 15, (1), 59-74

2016

8. DIGITAL MARKETING AND COMMUNICATIONS IN PHARMACEUTICAL INDUSTRY
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2016, 14, (1), 181-200
9. “Augmented Reality” and Marketing
   Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2016, 13, (1), 167-175

2011

10. MARKETING RESEARCH IN FAIRY TALES
    Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2011, 9, (1), 153-170