COPING WITH INFORMATION OVERLOAD AS CONSUMERS AND AS MARKETERS

Neviana Krasteva and Aleksey Potebnia ()
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Aleksey Potebnia: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2024, vol. 23, issue 1, 153-177

Abstract: This research focuses on information overload and its implications on consumers and marketing in the contemporary digital world. The authors conducted a survey among the academic community, including students and professors. The results emphasize the importance of clarifying the problems that marketers can address through communication and providing high-quality content personalized to the needs of consumers. The article analyzes the relationships between education, age, and the ability to cope with information overload, as well as methods for verifying information.

Keywords: information overload; marketing; communication; education; consumers. (search for similar items in EconPapers)
JEL-codes: C83 D83 I23 L86 M31 (search for similar items in EconPapers)
Date: 2024
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