MARKETING RESEARCH IN FAIRY TALES

Neviana Krasteva

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2011, vol. 9, issue 1, 153-170

Abstract: The study investigates the basic principles of marketing research and gives examples from fairy tales for the importance and possible implementation of marketing theory.

Keywords: marketing research; marketing strategy; primary data; secondary data; research report. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.feb.uni-sofia.bg/sko/yrbook/Yearbook09-09.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sko:yrbook:v:9:y:2011:i:1:p:153-170

Access Statistics for this article

More articles in Yearbook of the Faculty of Economics and Business Administration, Sofia University from Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Teodor Sedlarski ().