THE ARTIFICIAL INTELLIGENCE AND CONTEMPORARY MARKETING

Neviana Krasteva

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2021, vol. 20, issue 1, 109-129

Abstract: The purpose of this work is to give a brief look at how the entry of robotics, including artificial intelligence, machine learning, and advanced algorithms, in the sphere of both service and manufacturing will affect marketing and how it already does. This will be done by providing facts, definitions, data, personal opinion and conclusions.

Keywords: marketing; marketing mix; AI (search for similar items in EconPapers)
JEL-codes: M3 M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sko:yrbook:v:20:y:2021:i:1:p:109-129

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