MARKETING MIX AND THE ARTIFICIAL INTELLIGENCE TECHNOLOGY

Neviana Krasteva

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2020, vol. 19, issue 1, 77-98

Abstract: The main point of this paper is to check and analyse how this advanced technology in the production and the services will influence our lives, from the point of view of the marketing-the process where the goods or services move from being only concept to be actually provided to the customer. To determine how artificial intelligence is changing marketing today, we must explore various marketing methods, strategies and instruments available, which are enabled by artificial intelligence. The purpose is to give a brief look at how the entry of robotics, including artificial intelligence, machine learning, and advanced algorithms, in the sphere of both service and manufacturing will affect marketing and how it already does. This will be done by providing facts, definitions, data, personal opinion and conclusions.

Keywords: marketing; marketing mix; AI (search for similar items in EconPapers)
JEL-codes: M3 M31 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.feba.uni-sofia.bg/sko/yrbook/Yearbook19-05.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sko:yrbook:v:19:y:2020:i:1:p:77-98

Access Statistics for this article

More articles in Yearbook of the Faculty of Economics and Business Administration, Sofia University from Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Teodor Sedlarski ().