Modern Techniques for Online Promotion of Banking Services and Products

Valeria Arina Balaceanu ()

Journal of Knowledge Management, Economics and Information Technology, 2011, vol. 1, issue 6, 15

Abstract: Promote bank services and products involve above all extensive market studies, identifying consumer needs, consumer segmentation, improving the quality of supply - all for shaping a promotional campaign to be completed by attracting new customers. Today, organizations are struggling to shape new ways to create their own image, strong among consumers, which means a model of education with valuable content. Communication with current customers or potential achieved through well thought out promotional strategies. Due to the changes through which humanity moves into the digital world technology - internet, mobile and social media networks, which have major impact on consumer behavior and institutions? Markets are conversations; The Clue train Manifesto was said in the book fundamental Internet era, that marketing is not the key element in an institution, BUT THE ABILITY TO ACHIEVE EFFECTIVE COMMUNICATION.

Keywords: promotion; bank; internet; modern techniques; consumers (search for similar items in EconPapers)
Date: 2011
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