Economics at your fingertips  

Labeling food safety attributes: to inform or not to inform?

Kofi Britwum and Amalia Yiannaka ()
Additional contact information
Amalia Yiannaka: University of Nebraska-Lincoln

Agricultural and Food Economics, 2019, vol. 7, issue 1, 1-21

Abstract: Abstract We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from a survey of grocery shoppers in a Midwestern city in the USA show that more than two thirds of respondents who received a label with unsubstantiated food safety claims chose this option and were willing to pay the highest price premium for it, compared to the less preferred labeling options that provided information to support food safety claims.

Keywords: Food labels; Ground beef; Survey; Vaccines against E. coli; Willingness to pay; D12; Q13; Q18 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)

Related works:
Working Paper: Labeling Food Safety Attributes: To Inform or Not to Inform? (2017) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.springer. ... nomics/journal/40100

DOI: 10.1186/s40100-019-0123-y

Access Statistics for this article

Agricultural and Food Economics is currently edited by Alessandro Banterle, Liesbeth Dries, Andrea Marchini and Carlo Russo

More articles in Agricultural and Food Economics from Springer, Italian Society of Agricultural Economics (SIDEA) Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Page updated 2020-09-26
Handle: RePEc:spr:agfoec:v:7:y:2019:i:1:d:10.1186_s40100-019-0123-y