Sustaining local agriculture Barriers and opportunities to direct marketing between farms and restaurants in Colorado

Amory Starr (), Adrian Card, Carolyn Benepe, Garry Auld, Dennis Lamm, Ken Smith and Karen Wilken

Agriculture and Human Values, 2003, vol. 20, issue 3, 321 pages

Abstract: Research explored methods for “shortening the food links” or developing the “local foodshed” by connecting farmers with food service buyers (for restaurants and institutions) in Colorado. Telephone interviews were used to investigate marketing and purchasing practices. Findings include that price is not a significant factor in purchasing decisions; that food buyers prioritize quality as their top purchasing criterion but are not aware that local farmers can provide higher quality, that institutions are interested in buying locally; that small farms can offer comparable or higher quality produce andservice; and that farmers need to show buyers what the quality of produce and service they can provide. Copyright Kluwer Academic Publishers 2003

Keywords: Direct marketing; Foodshed; Localization; Local economies; Shortening food links; Small farms; Sustainable agriculture; Sustainable development (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (22)

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DOI: 10.1023/A:1026169122326

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