The promise and pitfalls of mobile markets: an exploratory survey of mobile food retailers in the United States and Canada

Evan Weissman (), Jonnell Robinson () and William Cecio ()
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Evan Weissman: Syracuse University
Jonnell Robinson: Syracuse University
William Cecio: Syracuse University

Agriculture and Human Values, 2020, vol. 37, issue 3, No 86, 895-906

Abstract: Abstract In recent years innovative approaches have emerged across the United States and Canada to improve access to healthful foods. Mobile markets—traveling food retailers that specifically target food deserts—are one such strategy. Given the recent emergence of mobile markets, and their positioning as a solution to disparities in food access, research is needed to understand potentials and limitations of the model. In this article, we report on findings from a survey of mobile market operators in the United States and Canada. Results identify tensions between the intended goals of mobile markets and constraints of the model itself. Further study, including applied research, is needed to better understand potential opportunities to strengthen mobile markets as an intervention strategy.

Keywords: Mobile markets; Food deserts; Food disparities; Food access (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s10460-020-10029-5

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