Framing the CAP reform 2013 in Austria’s agricultural media

Andrea Obweger (), Hermine Mitter () and Erwin Schmid ()
Additional contact information
Andrea Obweger: University of Natural Resources and Life Sciences, Vienna
Hermine Mitter: University of Natural Resources and Life Sciences, Vienna
Erwin Schmid: University of Natural Resources and Life Sciences, Vienna

Agriculture and Human Values, 2024, vol. 41, issue 4, No 7, 1393-1415

Abstract: Abstract The reform process of the CAP is increasingly open to actors that apply different frames. Recent research reveals the consistent use of five frames during CAP reform processes: the policy mechanism frame, the farmers’ economic frame, the societal concerns frame, the budgetary frame, and the foreign trade frame. Our qualitative content analysis of 1,155 newspaper articles from Austria’s largest agricultural newspaper published between 01/10/2010 and 31/01/2015 confirms that these five frames are also used in national CAP reporting and consist of subframes. The European Commission (EC), the European Parliament, and the Council of the European Union, which are involved in the CAP legislative process, mainly use the policy mechanism frame. The farmers’ economic frame and the policy mechanism frame are applied throughout the reform process. The societal concerns frame is gradually used over time, while the foreign trade frame is limited to specific events. The budgetary frame increasingly refers to public money for public goods, which indicates that the EC and other actors put efforts into legitimising the CAP. The results emphasise that both, agricultural and environmental actors use agricultural media to generate support for or condemnation of agricultural policy and thereby affect political agenda-setting.

Keywords: CAP reform; Communication; European Union; Framing (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10460-024-10554-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:agrhuv:v:41:y:2024:i:4:d:10.1007_s10460-024-10554-7

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/10460

DOI: 10.1007/s10460-024-10554-7

Access Statistics for this article

Agriculture and Human Values is currently edited by Harvey S. James Jr.

More articles in Agriculture and Human Values from Springer, The Agriculture, Food, & Human Values Society (AFHVS)
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().