Economics at your fingertips  

Conceptual review papers: revisiting existing research to develop and refine theory

John Hulland ()
Additional contact information
John Hulland: Terry College of Business, University of Georgia

AMS Review, 2020, vol. 10, issue 1, No 5, 27-35

Abstract: Abstract Conceptual review papers can theoretically enrich the field of marketing by reviewing extant knowledge, noting tensions and inconsistencies, identifying important gaps as well as key insights, and proposing agendas for future research. The result of this process is a theoretical contribution that refines, reconceptualizes, or even replaces existing ways of viewing a phenomenon. This paper spells out the primary aims of conceptual reviews and clarifies how they differ from other theory development efforts. It also describes elements essential to a strong conceptual review paper and offers a specific set of best practices that can be used to distinguish a strong conceptual review from a weak one.

Keywords: Conceptual review papers; Marketing theory (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162

DOI: 10.1007/s13162-020-00168-7

Access Statistics for this article

AMS Review is currently edited by Manjit S. Yadav

More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-08-29
Handle: RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00168-7