Economics at your fingertips  

AMS Review

2011 - 2018

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.

2018, volume 8, issue 1

Introducing the Theory + Practice section pp. 1-4 Downloads
Bernard J. Jaworski
Marketing’s identity crisis: insights from the history of marketing thought pp. 5-17 Downloads
Adel El-Ansary, Eric H. Shaw and William Lazer
A marketing identity is flourishing pp. 18-19 Downloads
Sidney J. Levy
Why broadened marketing has enriched marketing pp. 20-22 Downloads
Philip Kotler
Three systems underpinning marketing behavior pp. 23-29 Downloads
Richard P. Bagozzi
Marketing’s identity crisis: it’s complicated pp. 30-38 Downloads
O. C. Ferrell
Advancing relationship marketing theory: exploring customer relationships through a process-centric framework pp. 39-57 Downloads
Antje S. J. Hütten, Torsten Oliver Salge, Thomas Niemand and Florian U. Siems
Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement pp. 58-74 Downloads
Tony Woodall, Julie Rosborough and John Harvey
Reflections on the Journey to be Customer-Oriented and Solutions-Led pp. 75-79 Downloads
Bernard J. Jaworski
The journey towards customer centricity and service growth in B2B: a commentary and research directions pp. 80-83 Downloads
Wolfgang Ulaga

2017, volume 7, issue 3

A marketing perspective on business models pp. 85-89 Downloads
Hubert Gatignon, Xavier Lecocq, Koen Pauwels and Alina Sorescu
Business model innovation: a marketing ecosystem view pp. 90-100 Downloads
Thomas S. Robertson
Marketing to the poor: an institutional model of exchange in emerging markets pp. 101-122 Downloads
Jaideep Prabhu, Paul Tracey and Magda Hassan
The dynamic approach to business models pp. 123-137 Downloads
Anna-Greta Nyström and Miia Mustonen
A new conceptual lens for marketing: a configurational perspective based on the business model concept pp. 138-153 Downloads
Alexander Leischnig, Björn S. Ivens and Nadine Kammerlander
Combining big data and lean startup methods for business model evolution pp. 154-169 Downloads
Steven H. Seggie, Emre Soyer and Koen H. Pauwels
Exploring and extending a collective open business model pp. 170-182 Downloads
Annette Tower and Charles H. Noble
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models pp. 183-194 Downloads
Ivan Fedorenko and Pierre Berthon

2017, volume 7, issue 1

Disciplinary memory and theory development pp. 1-3 Downloads
Manjit S. Yadav
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience pp. 4-12 Downloads
Bernard J. Jaworski and Ajay K. Kohli
Market orientation: reflections on field-based, discovery-oriented research pp. 13-19 Downloads
Gregory S. Carpenter
Disruptive marketing strategy pp. 20-25 Downloads
G. Tomas M. Hult and David J. Ketchen
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar pp. 26-35 Downloads
Rajan Varadarajan
Disadoption pp. 36-51 Downloads
Donald R. Lehmann and Jeffrey R. Parker
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research pp. 52-66 Downloads
Shelby D. Hunt
The self-concept life cycle and brand perceptions: An interdisciplinary perspective pp. 67-84 Downloads
Hector Gonzalez-Jimenez

2016, volume 6, issue 3

Marketing’s forthcoming Age of imagination pp. 99-115 Downloads
Gerald Zaltman
What makes a good theory practical? pp. 116-124 Downloads
Bobby J. Calder and Alice M. Tybout
Reflections on marketing and imagination pp. 125-131 Downloads
William L. Wilkie
From fragmentation to imagination: moving to Marketing’s next Era pp. 132-141 Downloads
Robin A. Coulter
Consumer cooperatives: uncovering the value potential of customer ownership pp. 142-156 Downloads
Antti Talonen, Iiro Jussila, Hannu Saarijärvi and Timo Rintamäki
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations pp. 157-175 Downloads
Lars Bergkvist and Charles R. Taylor
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets pp. 176-193 Downloads
Dev Narayan Sarkar, Kaushik Kundu and Himadri Roy Chaudhuri

2016, volume 6, issue 1

Reflections on customer-based brand equity: perspectives, progress, and priorities pp. 1-16 Downloads
Kevin Lane Keller
Customer-based strategic brand management: past progress and future challenges pp. 17-22 Downloads
Deborah Roedder John
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment pp. 23-32 Downloads
Zeynep Gürhan-Canli, Ceren Hayran and Gülen Sarial-Abi
Branding in the digital era: new directions for research on customer-based brand equity pp. 33-38 Downloads
Vanitha Swaminathan
A unified conceptualization of the attraction effect pp. 39-58 Downloads
K. Sivakumar
In search of clarity on servant leadership: domain specification and reconceptualization pp. 59-78 Downloads
Rebecca VanMeter, Lawrence B. Chonko, Douglas B. Grisaffe and Emily A. Goad
Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions pp. 79-97 Downloads
Rita Di Mascio

2015, volume 5, issue 3

The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare pp. 61-77 Downloads
Shelby D. Hunt
Strategic marketing, marketing strategy and market strategy pp. 78-90 Downloads
Rajan Varadarajan
Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare” pp. 91-97 Downloads
Neil A. Morgan
Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance pp. 98-102 Downloads
Sundar Bharadwaj
Retail capability systems pp. 103-122 Downloads
Efua Obeng, John E. Prescott, John Hulland, Robert Gilbert and James Maxham
Knowledge management capabilities of lead firms in innovation ecosystems pp. 123-141 Downloads
Chander Velu
Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences pp. 142-158 Downloads
Gregory J. Kivenzor

2015, volume 5, issue 1

On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments pp. 1-19 Downloads
Marcel Lichters, Marko Sarstedt and Bodo Vogt
Explicating the inductive realist model of theory generation pp. 20-27 Downloads
Shelby D. Hunt
An integrated framework for design perception and brand equity pp. 28-44 Downloads
Abhishek Mishra, Satyabhushan Dash and Naresh K. Malhotra
A framework for the formation of governance portfolios in international interfirm marketing collaborations pp. 45-59 Downloads
Steven H. Dahlquist and David A. Griffith
Page updated 2018-10-28