AMS Review

2011 - 2022

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 12, issue 3, 2022

Fostering scholarly discussion in marketing pp. 137-138

Stephen L. Vargo

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal pp. 139-156

Shelby D. Hunt, Sreedhar Madhavaram and Hunter N. Hatfield

Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field pp. 157-161

Terry Clark, Thomas Martin Key and Carol Azab

Folds in historical time and possible worlds for the marketing discipline: A commentary pp. 162-167

Linda L. Price

Developing and renewing marketing as a scientific discipline through reflexive cocreation pp. 168-173

Anu Helkkula and Eric Arnould

Resurrecting marketing: Focus on the phenomena! pp. 174-176

Suvi Nenonen

A general theory of marketing: Conceivable, elusive, or illusive pp. 177-183

Rajan Varadarajan

Challenging the troubled status of the marketing discipline pp. 184-187

Anders Gustafsson and Tohid Ghanbarpour

Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline pp. 188-195

Sreedhar Madhavaram and Hunter N. Hatfield

‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital pp. 196-215

Vikram Kapoor and Russell Belk

Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships pp. 216-237

Zeynep Müge Güzel and Aysegul Ozsomer

Robots in retail: Rolling out the Whiz pp. 238-244

Aric Rindfleisch, Nobuyuki Fukawa and Naoto Onzo

How robots will affect the future of retailing pp. 245-252

Abhijit Guha and Dhruv Grewal

Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers pp. 253-253

J. Joseph Cronin

Volume 12, issue 1, 2022

Perspectives on socially responsible marketing: the chasm widens pp. 1-6

O. C. Ferrell

Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience pp. 7-24

John F. Gaski

A critique of corporate social responsibility in light of classical economics pp. 25-29

Saurabh Ahluwalia

Marketing’s new myopia: Expanding the social responsibilities of marketing managers pp. 30-37

J. Joseph Cronin

Why should marketers be forced to ignore their moral awareness? A reply to Gaski pp. 38-43

Geert Demuijnck and Patrick E. Murphy

Marketing as problem solver: in defense of social responsibility pp. 44-51

Kelly D. Martin and Stasha Burpee

Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world pp. 52-70

Keyoor Purani and Krishnan Jeesha

A renewable resource model of health decision-making: insights to improve health marketing pp. 71-84

Sarah Lord Ferguson and Pierre Berthon

Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises pp. 85-101

Andrew S. Gallan and Anu Helkkula

Update the Theory + Practice section pp. 102-104

Bernard Jaworski

An exploration of how boards of directors impact chief marketing officer performance: Insights from the field pp. 105-115

Kimberly A. Whitler

The impact of boards of directors on chief marketing officer performance: Framing and research agenda pp. 116-136

Kimberly A. Whitler, Ben Lee and Sarah Young

Volume 11, issue 3, 2021

Theorizing markets pp. 207-215

Hans Kjellberg and Riikka Murto

Market expertise at work: introducing Alvin E. Roth and Michel Callon pp. 216-218

Hans Kjellberg

The design and performation of markets: a discussion pp. 219-239

Michel Callon and Alvin Roth

Markets, infrastructures and infrastructuring markets pp. 240-251

Luis Araujo and Katy Mason

On managerial relevance: reconciling the academic-practitioner divide through market theorizing pp. 252-271

Heiko Wieland, Angeline Nariswari and Melissa Archpru Akaka

Innovation and the theory of fields pp. 272-289

Neil Fligstein

Markets and institutional fields: foundational concepts and a research agenda pp. 290-303

Nicola Mountford and Susi Geiger

The textuality of markets pp. 304-315

Ashlee Humphreys

‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices pp. 316-335

Torik Holmes, Josi Fernandes and Teea Palo

Market-shaping: navigating multiple theoretical perspectives pp. 336-353

Suvi Nenonen and Kaj Storbacka

Market-shaping phases—a qualitative meta-analysis and conceptual framework pp. 354-374

Alexander Flaig, Daniel Kindström and Mikael Ottosson

Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward pp. 375-389

Melissa Archpru Akaka, Kaisa Koskela-Huotari and Stephen L. Vargo

The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science pp. 390-394

O. C. Ferrell, Jodie Conduit, Bo Edvardsson and Stephen L. Vargo

Advancing marketing theory and practice: guidelines for crafting research propositions pp. 395-406

Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap and Andreas Eggert

Assessing and enhancing the impact potential of marketing articles pp. 407-415

Elina Jaakkola and Stephen L. Vargo

The methodologies of the marketing literature: mechanics, uses and craft pp. 416-431

Terry Clark and Thomas Martin Key

Toward an integrative theory of marketing pp. 432-445

Atul Parvatiyar and Jagdish N. Sheth

Re-institutionalizing marketing pp. 446-453

Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart and Leyland Pitt

A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) pp. 454-463

Barry J. Babin, Julie Guidry Moulard and Jay D. Lindquist

Legendary luxury brands: inventing the future by reaching to the past pp. 464-470

Gregory S. Carpenter and Xavier Barlier

Managing creatively-inspired brands: a commentary and research direction pp. 471-473

Delphine Dion

Volume 11, issue 1, 2021

Informing marketing theory through consumer culture theoretics pp. 1-8

Eric Arnould, David Crockett and Giana Eckhardt

From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption pp. 9-22

Hope Jensen Schau and Melissa Archpru Akaka

Re-examining utopia in contemporary consumption: conceptualization and implications for marketing pp. 23-39

Aleksandrina Atanasova

The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream pp. 40-59

Jack Coffin and Andreas Chatzidakis

The new frontier of consumer experiences: escape through pain pp. 60-69

Bernard Cova

The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory pp. 70-80

Sarah C. Grace

Mapping spheres of exchange: a multidimensional approach to commoditization and singularization pp. 81-95

Karin Brondino-Pompeo

Developing a strong sustainability research program in marketing pp. 96-114

Melea Press

Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 115-132

Bruno Dyck and Rajesh V. Manchanda

Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 133-133

Bruno Dyck and Rajesh V. Manchanda

Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind? pp. 134-139

Andrea Prothero and Pierre McDonagh

Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) pp. 140-144

O. C. Ferrell

The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing pp. 145-161

Ramona Luca and Delane Botelho

The instantaneous commitment effect: developing stakeholder orientation among managers pp. 162-179

Shashank Vaid and Michael Ahearne

Netflix: Reinvention across multiple time periods pp. 180-193

Bernard J. Jaworski

Netflix: reinvention across multiple time periods, reflections and directions for future research pp. 194-205

Joel Mier and Ajay K. Kohli