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AMS Review

2011 - 2021

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 11, issue 3, 2021

Theorizing markets pp. 207-215 Downloads
Hans Kjellberg and Riikka Murto
Market expertise at work: introducing Alvin E. Roth and Michel Callon pp. 216-218 Downloads
Hans Kjellberg
The design and performation of markets: a discussion pp. 219-239 Downloads
Michel Callon and Alvin Roth
Markets, infrastructures and infrastructuring markets pp. 240-251 Downloads
Luis Araujo and Katy Mason
On managerial relevance: reconciling the academic-practitioner divide through market theorizing pp. 252-271 Downloads
Heiko Wieland, Angeline Nariswari and Melissa Archpru Akaka
Innovation and the theory of fields pp. 272-289 Downloads
Neil Fligstein
Markets and institutional fields: foundational concepts and a research agenda pp. 290-303 Downloads
Nicola Mountford and Susi Geiger
The textuality of markets pp. 304-315 Downloads
Ashlee Humphreys
‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices pp. 316-335 Downloads
Torik Holmes, Josi Fernandes and Teea Palo
Market-shaping: navigating multiple theoretical perspectives pp. 336-353 Downloads
Suvi Nenonen and Kaj Storbacka
Market-shaping phases—a qualitative meta-analysis and conceptual framework pp. 354-374 Downloads
Alexander Flaig, Daniel Kindström and Mikael Ottosson
Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward pp. 375-389 Downloads
Melissa Archpru Akaka, Kaisa Koskela-Huotari and Stephen L. Vargo
The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science pp. 390-394 Downloads
O. C. Ferrell, Jodie Conduit, Bo Edvardsson and Stephen L. Vargo
Advancing marketing theory and practice: guidelines for crafting research propositions pp. 395-406 Downloads
Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap and Andreas Eggert
Assessing and enhancing the impact potential of marketing articles pp. 407-415 Downloads
Elina Jaakkola and Stephen L. Vargo
The methodologies of the marketing literature: mechanics, uses and craft pp. 416-431 Downloads
Terry Clark and Thomas Martin Key
Toward an integrative theory of marketing pp. 432-445 Downloads
Atul Parvatiyar and Jagdish N. Sheth
Re-institutionalizing marketing pp. 446-453 Downloads
Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart and Leyland Pitt
A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) pp. 454-463 Downloads
Barry J. Babin, Julie Guidry Moulard and Jay D. Lindquist
Legendary luxury brands: inventing the future by reaching to the past pp. 464-470 Downloads
Gregory S. Carpenter and Xavier Barlier
Managing creatively-inspired brands: a commentary and research direction pp. 471-473 Downloads
Delphine Dion

Volume 11, issue 1, 2021

Informing marketing theory through consumer culture theoretics pp. 1-8 Downloads
Eric Arnould, David Crockett and Giana Eckhardt
From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption pp. 9-22 Downloads
Hope Jensen Schau and Melissa Archpru Akaka
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing pp. 23-39 Downloads
Aleksandrina Atanasova
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream pp. 40-59 Downloads
Jack Coffin and Andreas Chatzidakis
The new frontier of consumer experiences: escape through pain pp. 60-69 Downloads
Bernard Cova
The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory pp. 70-80 Downloads
Sarah C. Grace
Mapping spheres of exchange: a multidimensional approach to commoditization and singularization pp. 81-95 Downloads
Karin Brondino-Pompeo
Developing a strong sustainability research program in marketing pp. 96-114 Downloads
Melea Press
Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 115-132 Downloads
Bruno Dyck and Rajesh V. Manchanda
Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 133-133 Downloads
Bruno Dyck and Rajesh V. Manchanda
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind? pp. 134-139 Downloads
Andrea Prothero and Pierre McDonagh
Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) pp. 140-144 Downloads
O. C. Ferrell
The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing pp. 145-161 Downloads
Ramona Luca and Delane Botelho
The instantaneous commitment effect: developing stakeholder orientation among managers pp. 162-179 Downloads
Shashank Vaid and Michael Ahearne
Netflix: Reinvention across multiple time periods pp. 180-193 Downloads
Bernard J. Jaworski
Netflix: reinvention across multiple time periods, reflections and directions for future research pp. 194-205 Downloads
Joel Mier and Ajay K. Kohli

Volume 10, issue 3, 2020

Assessing and advancing marketing’s value propositions: a disciplinary dialog pp. 149-150 Downloads
Stephen L. Vargo
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence pp. 151-167 Downloads
Thomas Martin Key, Terry Clark, Ferrell Oc, David W. Stewart and Leyland Pitt
Resurrecting marketing pp. 168-171 Downloads
Russell Belk
First steps to creating high impact theory in marketing pp. 172-178 Downloads
Ruth Bolton
Rethinking marketing: back to purpose pp. 179-184 Downloads
Julia A. Fehrer
Marketing’s value propositions: a focus on exit, voice, and loyalty pp. 185-188 Downloads
G. Tomas M. Hult and Forrest V. Morgeson
For re-institutionalizing the marketing discipline in Era V pp. 189-198 Downloads
Shelby D. Hunt
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook pp. 199-205 Downloads
Rajan Varadarajan
A framework for viral marketing replication and mutation pp. 206-222 Downloads
Gavin L. Fox and Stephen J. Lind
Friendships in marketing: a taxonomy and future research directions pp. 223-243 Downloads
Diptiman Banerji, Ramendra Singh and Prashant Mishra
The influence of media multitasking on advertising effectiveness pp. 244-259 Downloads
Marion Garaus
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior pp. 260-278 Downloads
William Sun
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption pp. 279-298 Downloads
Sven Heidenreich and Katrin Talke
The changing role of marketing: transformed propositions, processes and partnerships pp. 299-310 Downloads
Kaj Storbacka and Ted Moser
Reclaiming or rebranding marketing: implications beyond digital pp. 311-314 Downloads
Thomas Ritter

Volume 10, issue 1, 2020

Advancing conceptual-only articles in marketing pp. 1-5 Downloads
Stephen L. Vargo and Kaisa Koskela-Huotari
'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles pp. 6-7 Downloads
Jodie Conduit and Michael Kleinaltenkamp
Indigenous theory development in marketing: the foundational premises approach pp. 8-17 Downloads
Shelby D. Hunt
Designing conceptual articles: four approaches pp. 18-26 Downloads
Elina Jaakkola
Conceptual review papers: revisiting existing research to develop and refine theory pp. 27-35 Downloads
John Hulland
Effective reviewing for conceptual journal submissions pp. 36-48 Downloads
Abbie Griffin and Gloria Barczak
Contributing to theory: opportunities and challenges pp. 49-55 Downloads
Jay B. Barney
Reimagining marketing doctoral programs pp. 56-64 Downloads
Manjit S. Yadav
Creativity and publication in marketing pp. 65-72 Downloads
David W. Stewart
Advancing theory in marketing: insights from conversations in other disciplines pp. 73-84 Downloads
Rajan Varadarajan
Transaction cost theory: past, present and future pp. 85-97 Downloads
Aric Rindfleisch
The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings pp. 98-115 Downloads
Kathleen S. Micken, Scott D. Roberts and Jason D. Oliver
Expanding exchange: how institutional actors shape food-sharing exchange systems pp. 116-134 Downloads
Priyanka Jayashankar and Samantha Cross
Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform pp. 135-144 Downloads
Bernard J. Jaworski and Ajay Patel
Information transparency as competitive advantage: research approaches to platform ecosystem design and competition pp. 145-147 Downloads
Thomas Martin Key and Goutam Challagalla
Page updated 2022-05-12