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AMS Review

2011 - 2017

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
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2017, volume 7, issue 3

A marketing perspective on business models pp. 85-89 Downloads
Hubert Gatignon, Xavier Lecocq, Koen Pauwels and Alina Sorescu
Business model innovation: a marketing ecosystem view pp. 90-100 Downloads
Thomas S. Robertson
Marketing to the poor: an institutional model of exchange in emerging markets pp. 101-122 Downloads
Jaideep Prabhu, Paul Tracey and Magda Hassan
The dynamic approach to business models pp. 123-137 Downloads
Anna-Greta Nyström and Miia Mustonen
A new conceptual lens for marketing: a configurational perspective based on the business model concept pp. 138-153 Downloads
Alexander Leischnig, Björn S. Ivens and Nadine Kammerlander
Combining big data and lean startup methods for business model evolution pp. 154-169 Downloads
Steven H. Seggie, Emre Soyer and Koen H. Pauwels
Exploring and extending a collective open business model pp. 170-182 Downloads
Annette Tower and Charles H. Noble
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models pp. 183-194 Downloads
Ivan Fedorenko and Pierre Berthon

2017, volume 7, issue 1

Disciplinary memory and theory development pp. 1-3 Downloads
Manjit S. Yadav
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience pp. 4-12 Downloads
Bernard J. Jaworski and Ajay K. Kohli
Market orientation: reflections on field-based, discovery-oriented research pp. 13-19 Downloads
Gregory S. Carpenter
Disruptive marketing strategy pp. 20-25 Downloads
G. Tomas M. Hult and David J. Ketchen
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar pp. 26-35 Downloads
Rajan Varadarajan
Disadoption pp. 36-51 Downloads
Donald R. Lehmann and Jeffrey R. Parker
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research pp. 52-66 Downloads
Shelby D. Hunt
The self-concept life cycle and brand perceptions: An interdisciplinary perspective pp. 67-84 Downloads
Hector Gonzalez-Jimenez

2016, volume 6, issue 3

Marketing’s forthcoming Age of imagination pp. 99-115 Downloads
Gerald Zaltman
What makes a good theory practical? pp. 116-124 Downloads
Bobby J. Calder and Alice M. Tybout
Reflections on marketing and imagination pp. 125-131 Downloads
William L. Wilkie
From fragmentation to imagination: moving to Marketing’s next Era pp. 132-141 Downloads
Robin A. Coulter
Consumer cooperatives: uncovering the value potential of customer ownership pp. 142-156 Downloads
Antti Talonen, Iiro Jussila, Hannu Saarijärvi and Timo Rintamäki
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations pp. 157-175 Downloads
Lars Bergkvist and Charles R. Taylor
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets pp. 176-193 Downloads
Dev Narayan Sarkar, Kaushik Kundu and Himadri Roy Chaudhuri

2016, volume 6, issue 1

Reflections on customer-based brand equity: perspectives, progress, and priorities pp. 1-16 Downloads
Kevin Lane Keller
Customer-based strategic brand management: past progress and future challenges pp. 17-22 Downloads
Deborah Roedder John
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment pp. 23-32 Downloads
Zeynep Gürhan-Canli, Ceren Hayran and Gülen Sarial-Abi
Branding in the digital era: new directions for research on customer-based brand equity pp. 33-38 Downloads
Vanitha Swaminathan
A unified conceptualization of the attraction effect pp. 39-58 Downloads
K. Sivakumar
In search of clarity on servant leadership: domain specification and reconceptualization pp. 59-78 Downloads
Rebecca VanMeter, Lawrence B. Chonko, Douglas B. Grisaffe and Emily A. Goad
Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions pp. 79-97 Downloads
Rita Di Mascio

2015, volume 5, issue 3

The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare pp. 61-77 Downloads
Shelby D. Hunt
Strategic marketing, marketing strategy and market strategy pp. 78-90 Downloads
Rajan Varadarajan
Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare” pp. 91-97 Downloads
Neil A. Morgan
Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance pp. 98-102 Downloads
Sundar Bharadwaj
Retail capability systems pp. 103-122 Downloads
Efua Obeng, John E. Prescott, John Hulland, Robert Gilbert and James Maxham
Knowledge management capabilities of lead firms in innovation ecosystems pp. 123-141 Downloads
Chander Velu
Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences pp. 142-158 Downloads
Gregory J. Kivenzor

2015, volume 5, issue 1

On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments pp. 1-19 Downloads
Marcel Lichters, Marko Sarstedt and Bodo Vogt
Explicating the inductive realist model of theory generation pp. 20-27 Downloads
Shelby D. Hunt
An integrated framework for design perception and brand equity pp. 28-44 Downloads
Abhishek Mishra, Satyabhushan Dash and Naresh K. Malhotra
A framework for the formation of governance portfolios in international interfirm marketing collaborations pp. 45-59 Downloads
Steven H. Dahlquist and David A. Griffith

2014, volume 4, issue 3

Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics pp. 45-62 Downloads
Subroto Roy and K. Sivakumar
Knowledge needs of firms: the know-x framework for marketing strategy pp. 63-77 Downloads
Sreedhar Madhavaram, Andrew C. Gross and Radha Appan
An integrated model of cause-related marketing strategy development pp. 78-95 Downloads
Gordon Liu and Wai Wai Ko

2014, volume 4, issue 1

Enhancing theory development in marketing pp. 1-4 Downloads
Manjit S. Yadav
Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? pp. 5-20 Downloads
Jasmin Baumann and Kenneth Le Meunier-FitzHugh
Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters pp. 21-31 Downloads
Haithem Zourrig, Jean-Charles Chebat, Roy Toffoli and Alexandra Medina-Borja
Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language pp. 32-43 Downloads
Nick Lee, John W. Cadogan and Laura Chamberlain

2013, volume 3, issue 4

Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability pp. 181-192 Downloads
Ingo Balderjahn, Anja Buerke, Manfred Kirchgeorg, Mathias Peyer, Barbara Seegebarth and Klaus-Peter Wiedmann
Nomen est omen: formalizing customer labeling theory pp. 193-204 Downloads
Kirk Plangger, Jan H. Kietzmann, Leyland F. Pitt, Pierre Berthon and David Hannah
Exploring motivations and the capacity for business crowdsourcing pp. 205-216 Downloads
Jule B. Gassenheimer, Judy A. Siguaw and Gary L. Hunter
Remediating food deserts, food swamps, and food brownfields: helping the poor access nutritious, safe, and affordable food pp. 217-231 Downloads
Arturo E. Osorio, Maria G. Corradini and Jerome D. Williams
Reinterpreting cultural priming effects in cross-cultural consumer research pp. 232-248 Downloads
Dwight R. Merunka

2013, volume 3, issue 3

An appraisal of behavioral price research (part 1): price as a physical stimulus pp. 103-129 Downloads
Lillian L. Cheng and Kent B. Monroe
The utility of an information processing approach for behavioral price research pp. 130-134 Downloads
Rashmi Adaval
Commentary on: “an appraisal of behavioral price research (Part I)” pp. 135-140 Downloads
Keith S. Coulter
Commentary on behavioral price research: the role of subjective experiences in price cognition pp. 141-145 Downloads
Manoj Thomas
How and why is price perceived: a commentary on Cheng and Monroe pp. 146-150 Downloads
Akshay R. Rao
A Closer look at reference price: A commentary pp. 151-154 Downloads
Angela Y. Lee
Some reflections on an appraisal of behavioral price research (part 1) pp. 155-159 Downloads
Lillian L. Cheng and Kent B. Monroe
MIMIC models, formative indicators and the joys of research pp. 160-170 Downloads
Adamantios Diamantopoulos and Dirk Temme
Scientific progress in measurement theory? pp. 171-179 Downloads
John R. Rossiter

2013, volume 3, issue 2

Theoretical development in ethical marketing decision making pp. 51-60 Downloads
O. C. Ferrell, Victoria L. Crittenden, Linda Ferrell and William F. Crittenden
The inductive realist model of theory generation: explaining the development of a theory of marketing ethics pp. 61-73 Downloads
Shelby D. Hunt
A special emphasis and look at the emotional side of ethical decision-making pp. 74-85 Downloads
Scott J. Vitell, Robert Allen King and Jatinder Jit Singh
Corporate societal responsibility in marketing: normatively broadening the concept pp. 86-102 Downloads
Patrick E. Murphy, Magdalena Öberseder and Gene R. Laczniak

2013, volume 3, issue 1

Scientific progress in marketing pp. 1-2 Downloads
V. L. Crittenden and R. A. Peterson
The MIMIC model and formative variables: problems and solutions pp. 3-17 Downloads
Nick Lee, John W. Cadogan and Laura Chamberlain
Conceptual clarity in measurement—Constructs, composites, and causes: a commentary on Lee, Cadogan and Chamberlain pp. 18-23 Downloads
Roy D. Howell
Lee, Cadogan, and Chamberlain: an excellent point... But what about that iceberg? pp. 24-29 Downloads
Edward E. Rigdon
MIMIC models and formative measurement: some thoughts on Lee, Cadogan & Chamberlain pp. 30-37 Downloads
Adamantios Diamantopoulos
Formative variables are unreal variables: why the formative MIMIC model is invalid pp. 38-49 Downloads
John W. Cadogan, Nick Lee and Laura Chamberlain
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