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AMS Review

2011 - 2019

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
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2019, volume 9, issue 3

Moving forward… pp. 133-135 Downloads
Stephen L. Vargo
About time in marketing: an assessment of the study of time and conceptual framework pp. 136-154 Downloads
Jeffrey R. Carlson, William T. Ross, Robin A. Coulter and Adam J. Marquardt
Pricing co-created value: an integrative framework and research agenda pp. 155-183 Downloads
Stuart Read, Stefan Michel, Jan H. Schumann and Kumar Rakesh Ranjan
The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology pp. 184-204 Downloads
Maria Rouziou
Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes pp. 205-229 Downloads
K. Sivakumar and Subroto Roy
THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making pp. 230-248 Downloads
Stefan Sleep, John Hulland and Richard A. Gooner
Spillover effects in marketing: integrating core research domains pp. 249-267 Downloads
Xenia Raufeisen, Linda Wulf, Sören Köcher, Ulya Faupel and Hartmut H. Holzmüller
Frontline knowledge networks in open collaboration models for service innovations pp. 268-288 Downloads
Ozlem Ozkok, Simon J. Bell, Jagdip Singh and Kwanghui Lim
A MAP for effective advertising: the metaphoric advertising processing model pp. 289-303 Downloads
Eliza K. Dehay and Jan R. Landwehr
Empowerment in marketing: synthesis, critical review, and agenda for future research pp. 304-323 Downloads
Hajer Bachouche and Ouidade Sabri
Firm authenticity: the construct, research propositions, and managerial implications pp. 324-338 Downloads
Saeed Tajdini and Edward Ramirez
The ultimate co-creation: leveraging customer input in business model innovation pp. 339-356 Downloads
Shinhye Kim, Melanie Bowen and Xiaohan (Hannah) Wen
The extended self, product valuation, and the endowment effect pp. 357-371 Downloads
Daniel Villanova
Building marketing capabilities: principles from the field pp. 372-380 Downloads
Bernard J. Jaworski and Robert S. Lurie
Researching marketing capabilities: reflections from academia pp. 381-385 Downloads
Neil A. Morgan

2019, volume 9, issue 1

AMS Review: Progress toward a world-class journal dedicated to theory development pp. 1-4 Downloads
Manjit S. Yadav
The “first principles” of marketing strategy pp. 5-26 Downloads
Robert W. Palmatier and Andrew T. Crecelius
A conceptual perspective on collaborative consumption pp. 27-41 Downloads
Myriam Ertz, Fabien Durif and Manon Arcand
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm pp. 42-60 Downloads
Nathaniel D. Line, Rodney C. Runyan and Tracy Gonzalez-Padron
How valence, volume and variance of online reviews influence brand attitudes pp. 61-77 Downloads
Agnieszka Zablocki, Bodo Schlegelmilch and Michael J. Houston
Service innovation is urgent in healthcare pp. 78-92 Downloads
Leonard L. Berry
The new era of service: new roles, new places and new partnerships pp. 93-97 Downloads
Maureen Bisognano
Cost-effective service excellence in healthcare pp. 98-104 Downloads
Jochen Wirtz
The promise of shared decision making in healthcare pp. 105-109 Downloads
Karina Dahl Steffensen
For service innovation in end-of-life care, branding and messaging matter pp. 110-114 Downloads
Brad Stuart
A service design approach to healthcare innovation: from decision-making to sense-making and institutional change pp. 115-120 Downloads
Lia Patrício, Jorge Grenha Teixeira and Josina Vink
The innovation imperative in healthcare: an interview and commentary pp. 121-131 Downloads
Martin Mende

2018, volume 8, issue 3

Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016) pp. 85-110 Downloads
Matthew B. Lunde
Complex systems: marketing’s new frontier pp. 111-127 Downloads
William Rand, Roland T. Rust and Min Kim
Brand-self connections and brand prominence as drivers of employee brand attachment pp. 128-146 Downloads
Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich and C. Whan Park
Toward an improved conceptual understanding of consumer ambivalence pp. 147-162 Downloads
Jenni Sipilä, Anssi Tarkiainen and Sanna Sundqvist
Market orientation − firm performance link in a dynamic environment: looking inside the black box pp. 163-179 Downloads
Rahul Kumar Sett
Constructing a theoretical framework for the process of innovation legitimation pp. 180-194 Downloads
Anastasia Thyroff, Jennifer Christie Siemens and Jeff B. Murray
A framework for studying the impact of outdoor atmospherics in retailing pp. 195-213 Downloads
Peter H. Bloch and Omid Kamran-Disfani
Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research pp. 214-227 Downloads
Sanam Akhavannasab, Danilo C. Dantas and Sylvain Senecal
The transition from products to connected health pp. 228-232 Downloads
Bernard J. Jaworski and Michael (Mick) Farrell
The transition from products to connected health: observations and avenues for future research pp. 233-239 Downloads
Leyland Pitt, Sarah Lord Ferguson and Pierre Berthon

2018, volume 8, issue 1

Introducing the Theory + Practice section pp. 1-4 Downloads
Bernard J. Jaworski
Marketing’s identity crisis: insights from the history of marketing thought pp. 5-17 Downloads
Adel El-Ansary, Eric H. Shaw and William Lazer
A marketing identity is flourishing pp. 18-19 Downloads
Sidney J. Levy
Why broadened marketing has enriched marketing pp. 20-22 Downloads
Philip Kotler
Three systems underpinning marketing behavior pp. 23-29 Downloads
Richard P. Bagozzi
Marketing’s identity crisis: it’s complicated pp. 30-38 Downloads
O. C. Ferrell
Advancing relationship marketing theory: exploring customer relationships through a process-centric framework pp. 39-57 Downloads
Antje S. J. Hütten, Torsten Oliver Salge, Thomas Niemand and Florian U. Siems
Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement pp. 58-74 Downloads
Tony Woodall, Julie Rosborough and John Harvey
Reflections on the Journey to be Customer-Oriented and Solutions-Led pp. 75-79 Downloads
Bernard J. Jaworski
The journey towards customer centricity and service growth in B2B: a commentary and research directions pp. 80-83 Downloads
Wolfgang Ulaga

2017, volume 7, issue 3

A marketing perspective on business models pp. 85-89 Downloads
Hubert Gatignon, Xavier Lecocq, Koen Pauwels and Alina Sorescu
Business model innovation: a marketing ecosystem view pp. 90-100 Downloads
Thomas S. Robertson
Marketing to the poor: an institutional model of exchange in emerging markets pp. 101-122 Downloads
Jaideep Prabhu, Paul Tracey and Magda Hassan
The dynamic approach to business models pp. 123-137 Downloads
Anna-Greta Nyström and Miia Mustonen
A new conceptual lens for marketing: a configurational perspective based on the business model concept pp. 138-153 Downloads
Alexander Leischnig, Björn S. Ivens and Nadine Kammerlander
Combining big data and lean startup methods for business model evolution pp. 154-169 Downloads
Steven H. Seggie, Emre Soyer and Koen H. Pauwels
Exploring and extending a collective open business model pp. 170-182 Downloads
Annette Tower and Charles H. Noble
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models pp. 183-194 Downloads
Ivan Fedorenko and Pierre Berthon

2017, volume 7, issue 1

Disciplinary memory and theory development pp. 1-3 Downloads
Manjit S. Yadav
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience pp. 4-12 Downloads
Bernard J. Jaworski and Ajay K. Kohli
Market orientation: reflections on field-based, discovery-oriented research pp. 13-19 Downloads
Gregory S. Carpenter
Disruptive marketing strategy pp. 20-25 Downloads
G. Tomas M. Hult and David J. Ketchen
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar pp. 26-35 Downloads
Rajan Varadarajan
Disadoption pp. 36-51 Downloads
Donald R. Lehmann and Jeffrey R. Parker
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research pp. 52-66 Downloads
Shelby D. Hunt
The self-concept life cycle and brand perceptions: An interdisciplinary perspective pp. 67-84 Downloads
Hector Gonzalez-Jimenez
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