AMS Review
2011 - 2022
Current editor(s): Manjit S. Yadav From: Springer Academy of Marketing Science Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing (). Access Statistics for this journal.
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Volume 12, issue 3, 2022
- Fostering scholarly discussion in marketing pp. 137-138

- Stephen L. Vargo
- The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal pp. 139-156

- Shelby D. Hunt, Sreedhar Madhavaram and Hunter N. Hatfield
- Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field pp. 157-161

- Terry Clark, Thomas Martin Key and Carol Azab
- Folds in historical time and possible worlds for the marketing discipline: A commentary pp. 162-167

- Linda L. Price
- Developing and renewing marketing as a scientific discipline through reflexive cocreation pp. 168-173

- Anu Helkkula and Eric Arnould
- Resurrecting marketing: Focus on the phenomena! pp. 174-176

- Suvi Nenonen
- A general theory of marketing: Conceivable, elusive, or illusive pp. 177-183

- Rajan Varadarajan
- Challenging the troubled status of the marketing discipline pp. 184-187

- Anders Gustafsson and Tohid Ghanbarpour
- Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline pp. 188-195

- Sreedhar Madhavaram and Hunter N. Hatfield
- ‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital pp. 196-215

- Vikram Kapoor and Russell Belk
- Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships pp. 216-237

- Zeynep Müge Güzel and Aysegul Ozsomer
- Robots in retail: Rolling out the Whiz pp. 238-244

- Aric Rindfleisch, Nobuyuki Fukawa and Naoto Onzo
- How robots will affect the future of retailing pp. 245-252

- Abhijit Guha and Dhruv Grewal
- Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers pp. 253-253

- J. Joseph Cronin
Volume 12, issue 1, 2022
- Perspectives on socially responsible marketing: the chasm widens pp. 1-6

- O. C. Ferrell
- Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience pp. 7-24

- John F. Gaski
- A critique of corporate social responsibility in light of classical economics pp. 25-29

- Saurabh Ahluwalia
- Marketing’s new myopia: Expanding the social responsibilities of marketing managers pp. 30-37

- J. Joseph Cronin
- Why should marketers be forced to ignore their moral awareness? A reply to Gaski pp. 38-43

- Geert Demuijnck and Patrick E. Murphy
- Marketing as problem solver: in defense of social responsibility pp. 44-51

- Kelly D. Martin and Stasha Burpee
- Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world pp. 52-70

- Keyoor Purani and Krishnan Jeesha
- A renewable resource model of health decision-making: insights to improve health marketing pp. 71-84

- Sarah Lord Ferguson and Pierre Berthon
- Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises pp. 85-101

- Andrew S. Gallan and Anu Helkkula
- Update the Theory + Practice section pp. 102-104

- Bernard Jaworski
- An exploration of how boards of directors impact chief marketing officer performance: Insights from the field pp. 105-115

- Kimberly A. Whitler
- The impact of boards of directors on chief marketing officer performance: Framing and research agenda pp. 116-136

- Kimberly A. Whitler, Ben Lee and Sarah Young
Volume 11, issue 3, 2021
- Theorizing markets pp. 207-215

- Hans Kjellberg and Riikka Murto
- Market expertise at work: introducing Alvin E. Roth and Michel Callon pp. 216-218

- Hans Kjellberg
- The design and performation of markets: a discussion pp. 219-239

- Michel Callon and Alvin Roth
- Markets, infrastructures and infrastructuring markets pp. 240-251

- Luis Araujo and Katy Mason
- On managerial relevance: reconciling the academic-practitioner divide through market theorizing pp. 252-271

- Heiko Wieland, Angeline Nariswari and Melissa Archpru Akaka
- Innovation and the theory of fields pp. 272-289

- Neil Fligstein
- Markets and institutional fields: foundational concepts and a research agenda pp. 290-303

- Nicola Mountford and Susi Geiger
- The textuality of markets pp. 304-315

- Ashlee Humphreys
- ‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices pp. 316-335

- Torik Holmes, Josi Fernandes and Teea Palo
- Market-shaping: navigating multiple theoretical perspectives pp. 336-353

- Suvi Nenonen and Kaj Storbacka
- Market-shaping phases—a qualitative meta-analysis and conceptual framework pp. 354-374

- Alexander Flaig, Daniel Kindström and Mikael Ottosson
- Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward pp. 375-389

- Melissa Archpru Akaka, Kaisa Koskela-Huotari and Stephen L. Vargo
- The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science pp. 390-394

- O. C. Ferrell, Jodie Conduit, Bo Edvardsson and Stephen L. Vargo
- Advancing marketing theory and practice: guidelines for crafting research propositions pp. 395-406

- Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap and Andreas Eggert
- Assessing and enhancing the impact potential of marketing articles pp. 407-415

- Elina Jaakkola and Stephen L. Vargo
- The methodologies of the marketing literature: mechanics, uses and craft pp. 416-431

- Terry Clark and Thomas Martin Key
- Toward an integrative theory of marketing pp. 432-445

- Atul Parvatiyar and Jagdish N. Sheth
- Re-institutionalizing marketing pp. 446-453

- Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart and Leyland Pitt
- A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) pp. 454-463

- Barry J. Babin, Julie Guidry Moulard and Jay D. Lindquist
- Legendary luxury brands: inventing the future by reaching to the past pp. 464-470

- Gregory S. Carpenter and Xavier Barlier
- Managing creatively-inspired brands: a commentary and research direction pp. 471-473

- Delphine Dion
Volume 11, issue 1, 2021
- Informing marketing theory through consumer culture theoretics pp. 1-8

- Eric Arnould, David Crockett and Giana Eckhardt
- From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption pp. 9-22

- Hope Jensen Schau and Melissa Archpru Akaka
- Re-examining utopia in contemporary consumption: conceptualization and implications for marketing pp. 23-39

- Aleksandrina Atanasova
- The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream pp. 40-59

- Jack Coffin and Andreas Chatzidakis
- The new frontier of consumer experiences: escape through pain pp. 60-69

- Bernard Cova
- The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory pp. 70-80

- Sarah C. Grace
- Mapping spheres of exchange: a multidimensional approach to commoditization and singularization pp. 81-95

- Karin Brondino-Pompeo
- Developing a strong sustainability research program in marketing pp. 96-114

- Melea Press
- Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 115-132

- Bruno Dyck and Rajesh V. Manchanda
- Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 133-133

- Bruno Dyck and Rajesh V. Manchanda
- Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind? pp. 134-139

- Andrea Prothero and Pierre McDonagh
- Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) pp. 140-144

- O. C. Ferrell
- The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing pp. 145-161

- Ramona Luca and Delane Botelho
- The instantaneous commitment effect: developing stakeholder orientation among managers pp. 162-179

- Shashank Vaid and Michael Ahearne
- Netflix: Reinvention across multiple time periods pp. 180-193

- Bernard J. Jaworski
- Netflix: reinvention across multiple time periods, reflections and directions for future research pp. 194-205

- Joel Mier and Ajay K. Kohli
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