Economics at your fingertips  

AMS Review

2011 - 2021

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 11, issue 3, 2021

Theorizing markets pp. 207-215 Downloads
Hans Kjellberg and Riikka Murto
Market expertise at work: introducing Alvin E. Roth and Michel Callon pp. 216-218 Downloads
Hans Kjellberg
The design and performation of markets: a discussion pp. 219-239 Downloads
Michel Callon and Alvin Roth
Markets, infrastructures and infrastructuring markets pp. 240-251 Downloads
Luis Araujo and Katy Mason
On managerial relevance: reconciling the academic-practitioner divide through market theorizing pp. 252-271 Downloads
Heiko Wieland, Angeline Nariswari and Melissa Archpru Akaka
Innovation and the theory of fields pp. 272-289 Downloads
Neil Fligstein
Markets and institutional fields: foundational concepts and a research agenda pp. 290-303 Downloads
Nicola Mountford and Susi Geiger
The textuality of markets pp. 304-315 Downloads
Ashlee Humphreys
‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices pp. 316-335 Downloads
Torik Holmes, Josi Fernandes and Teea Palo
Market-shaping: navigating multiple theoretical perspectives pp. 336-353 Downloads
Suvi Nenonen and Kaj Storbacka
Market-shaping phases—a qualitative meta-analysis and conceptual framework pp. 354-374 Downloads
Alexander Flaig, Daniel Kindström and Mikael Ottosson
Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward pp. 375-389 Downloads
Melissa Archpru Akaka, Kaisa Koskela-Huotari and Stephen L. Vargo
The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science pp. 390-394 Downloads
O. C. Ferrell, Jodie Conduit, Bo Edvardsson and Stephen L. Vargo
Advancing marketing theory and practice: guidelines for crafting research propositions pp. 395-406 Downloads
Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap and Andreas Eggert
Assessing and enhancing the impact potential of marketing articles pp. 407-415 Downloads
Elina Jaakkola and Stephen L. Vargo
The methodologies of the marketing literature: mechanics, uses and craft pp. 416-431 Downloads
Terry Clark and Thomas Martin Key
Toward an integrative theory of marketing pp. 432-445 Downloads
Atul Parvatiyar and Jagdish N. Sheth
Re-institutionalizing marketing pp. 446-453 Downloads
Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart and Leyland Pitt
A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) pp. 454-463 Downloads
Barry J. Babin, Julie Guidry Moulard and Jay D. Lindquist
Legendary luxury brands: inventing the future by reaching to the past pp. 464-470 Downloads
Gregory S. Carpenter and Xavier Barlier
Managing creatively-inspired brands: a commentary and research direction pp. 471-473 Downloads
Delphine Dion

Volume 11, issue 1, 2021

Informing marketing theory through consumer culture theoretics pp. 1-8 Downloads
Eric Arnould, David Crockett and Giana Eckhardt
From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption pp. 9-22 Downloads
Hope Jensen Schau and Melissa Archpru Akaka
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing pp. 23-39 Downloads
Aleksandrina Atanasova
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream pp. 40-59 Downloads
Jack Coffin and Andreas Chatzidakis
The new frontier of consumer experiences: escape through pain pp. 60-69 Downloads
Bernard Cova
The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory pp. 70-80 Downloads
Sarah C. Grace
Mapping spheres of exchange: a multidimensional approach to commoditization and singularization pp. 81-95 Downloads
Karin Brondino-Pompeo
Developing a strong sustainability research program in marketing pp. 96-114 Downloads
Melea Press
Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 115-132 Downloads
Bruno Dyck and Rajesh V. Manchanda
Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 133-133 Downloads
Bruno Dyck and Rajesh V. Manchanda
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind? pp. 134-139 Downloads
Andrea Prothero and Pierre McDonagh
Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) pp. 140-144 Downloads
O. C. Ferrell
The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing pp. 145-161 Downloads
Ramona Luca and Delane Botelho
The instantaneous commitment effect: developing stakeholder orientation among managers pp. 162-179 Downloads
Shashank Vaid and Michael Ahearne
Netflix: Reinvention across multiple time periods pp. 180-193 Downloads
Bernard J. Jaworski
Netflix: reinvention across multiple time periods, reflections and directions for future research pp. 194-205 Downloads
Joel Mier and Ajay K. Kohli

Volume 10, issue 3, 2020

Assessing and advancing marketing’s value propositions: a disciplinary dialog pp. 149-150 Downloads
Stephen L. Vargo
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence pp. 151-167 Downloads
Thomas Martin Key, Terry Clark, Ferrell Oc, David W. Stewart and Leyland Pitt
Resurrecting marketing pp. 168-171 Downloads
Russell Belk
First steps to creating high impact theory in marketing pp. 172-178 Downloads
Ruth Bolton
Rethinking marketing: back to purpose pp. 179-184 Downloads
Julia A. Fehrer
Marketing’s value propositions: a focus on exit, voice, and loyalty pp. 185-188 Downloads
G. Tomas M. Hult and Forrest V. Morgeson
For re-institutionalizing the marketing discipline in Era V pp. 189-198 Downloads
Shelby D. Hunt
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook pp. 199-205 Downloads
Rajan Varadarajan
A framework for viral marketing replication and mutation pp. 206-222 Downloads
Gavin L. Fox and Stephen J. Lind
Friendships in marketing: a taxonomy and future research directions pp. 223-243 Downloads
Diptiman Banerji, Ramendra Singh and Prashant Mishra
The influence of media multitasking on advertising effectiveness pp. 244-259 Downloads
Marion Garaus
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior pp. 260-278 Downloads
William Sun
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption pp. 279-298 Downloads
Sven Heidenreich and Katrin Talke
The changing role of marketing: transformed propositions, processes and partnerships pp. 299-310 Downloads
Kaj Storbacka and Ted Moser
Reclaiming or rebranding marketing: implications beyond digital pp. 311-314 Downloads
Thomas Ritter

Volume 10, issue 1, 2020

Advancing conceptual-only articles in marketing pp. 1-5 Downloads
Stephen L. Vargo and Kaisa Koskela-Huotari
'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles pp. 6-7 Downloads
Jodie Conduit and Michael Kleinaltenkamp
Indigenous theory development in marketing: the foundational premises approach pp. 8-17 Downloads
Shelby D. Hunt
Designing conceptual articles: four approaches pp. 18-26 Downloads
Elina Jaakkola
Conceptual review papers: revisiting existing research to develop and refine theory pp. 27-35 Downloads
John Hulland
Effective reviewing for conceptual journal submissions pp. 36-48 Downloads
Abbie Griffin and Gloria Barczak
Contributing to theory: opportunities and challenges pp. 49-55 Downloads
Jay B. Barney
Reimagining marketing doctoral programs pp. 56-64 Downloads
Manjit S. Yadav
Creativity and publication in marketing pp. 65-72 Downloads
David W. Stewart
Advancing theory in marketing: insights from conversations in other disciplines pp. 73-84 Downloads
Rajan Varadarajan
Transaction cost theory: past, present and future pp. 85-97 Downloads
Aric Rindfleisch
The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings pp. 98-115 Downloads
Kathleen S. Micken, Scott D. Roberts and Jason D. Oliver
Expanding exchange: how institutional actors shape food-sharing exchange systems pp. 116-134 Downloads
Priyanka Jayashankar and Samantha Cross
Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform pp. 135-144 Downloads
Bernard J. Jaworski and Ajay Patel
Information transparency as competitive advantage: research approaches to platform ecosystem design and competition pp. 145-147 Downloads
Thomas Martin Key and Goutam Challagalla
Page updated 2022-05-12