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AMS Review

2011 - 2020

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
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Volume 10, issue 3, 2020

Assessing and advancing marketing’s value propositions: a disciplinary dialog pp. 149-150 Downloads
Stephen L. Vargo
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence pp. 151-167 Downloads
Thomas Martin Key, Terry Clark, Ferrell Oc, David W. Stewart and Leyland Pitt
Resurrecting marketing pp. 168-171 Downloads
Russell Belk
First steps to creating high impact theory in marketing pp. 172-178 Downloads
Ruth Bolton
Rethinking marketing: back to purpose pp. 179-184 Downloads
Julia A. Fehrer
Marketing’s value propositions: a focus on exit, voice, and loyalty pp. 185-188 Downloads
G. Tomas M. Hult and Forrest V. Morgeson
For re-institutionalizing the marketing discipline in Era V pp. 189-198 Downloads
Shelby D. Hunt
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook pp. 199-205 Downloads
Rajan Varadarajan
A framework for viral marketing replication and mutation pp. 206-222 Downloads
Gavin L. Fox and Stephen J. Lind
Friendships in marketing: a taxonomy and future research directions pp. 223-243 Downloads
Diptiman Banerji, Ramendra Singh and Prashant Mishra
The influence of media multitasking on advertising effectiveness pp. 244-259 Downloads
Marion Garaus
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior pp. 260-278 Downloads
William Sun
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption pp. 279-298 Downloads
Sven Heidenreich and Katrin Talke
The changing role of marketing: transformed propositions, processes and partnerships pp. 299-310 Downloads
Kaj Storbacka and Ted Moser
Reclaiming or rebranding marketing: implications beyond digital pp. 311-314 Downloads
Thomas Ritter

Volume 10, issue 1, 2020

Advancing conceptual-only articles in marketing pp. 1-5 Downloads
Stephen L. Vargo and Kaisa Koskela-Huotari
'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles pp. 6-7 Downloads
Jodie Conduit and Michael Kleinaltenkamp
Indigenous theory development in marketing: the foundational premises approach pp. 8-17 Downloads
Shelby D. Hunt
Designing conceptual articles: four approaches pp. 18-26 Downloads
Elina Jaakkola
Conceptual review papers: revisiting existing research to develop and refine theory pp. 27-35 Downloads
John Hulland
Effective reviewing for conceptual journal submissions pp. 36-48 Downloads
Abbie Griffin and Gloria Barczak
Contributing to theory: opportunities and challenges pp. 49-55 Downloads
Jay B. Barney
Reimagining marketing doctoral programs pp. 56-64 Downloads
Manjit S. Yadav
Creativity and publication in marketing pp. 65-72 Downloads
David W. Stewart
Advancing theory in marketing: insights from conversations in other disciplines pp. 73-84 Downloads
Rajan Varadarajan
Transaction cost theory: past, present and future pp. 85-97 Downloads
Aric Rindfleisch
The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings pp. 98-115 Downloads
Kathleen S. Micken, Scott D. Roberts and Jason D. Oliver
Expanding exchange: how institutional actors shape food-sharing exchange systems pp. 116-134 Downloads
Priyanka Jayashankar and Samantha Cross
Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform pp. 135-144 Downloads
Bernard J. Jaworski and Ajay Patel
Information transparency as competitive advantage: research approaches to platform ecosystem design and competition pp. 145-147 Downloads
Thomas Martin Key and Goutam Challagalla

Volume 9, issue 3, 2019

Moving forward… pp. 133-135 Downloads
Stephen L. Vargo
About time in marketing: an assessment of the study of time and conceptual framework pp. 136-154 Downloads
Jeffrey R. Carlson, William T. Ross, Robin A. Coulter and Adam J. Marquardt
Pricing co-created value: an integrative framework and research agenda pp. 155-183 Downloads
Stuart Read, Stefan Michel, Jan H. Schumann and Kumar Rakesh Ranjan
The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology pp. 184-204 Downloads
Maria Rouziou
Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes pp. 205-229 Downloads
K. Sivakumar and Subroto Roy
THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making pp. 230-248 Downloads
Stefan Sleep, John Hulland and Richard A. Gooner
Spillover effects in marketing: integrating core research domains pp. 249-267 Downloads
Xenia Raufeisen, Linda Wulf, Sören Köcher, Ulya Faupel and Hartmut H. Holzmüller
Frontline knowledge networks in open collaboration models for service innovations pp. 268-288 Downloads
Ozlem Ozkok, Simon J. Bell, Jagdip Singh and Kwanghui Lim
A MAP for effective advertising: the metaphoric advertising processing model pp. 289-303 Downloads
Eliza K. Dehay and Jan R. Landwehr
Empowerment in marketing: synthesis, critical review, and agenda for future research pp. 304-323 Downloads
Hajer Bachouche and Ouidade Sabri
Firm authenticity: the construct, research propositions, and managerial implications pp. 324-338 Downloads
Saeed Tajdini and Edward Ramirez
The ultimate co-creation: leveraging customer input in business model innovation pp. 339-356 Downloads
Shinhye Kim, Melanie Bowen and Xiaohan (Hannah) Wen
The extended self, product valuation, and the endowment effect pp. 357-371 Downloads
Daniel Villanova
Building marketing capabilities: principles from the field pp. 372-380 Downloads
Bernard J. Jaworski and Robert S. Lurie
Researching marketing capabilities: reflections from academia pp. 381-385 Downloads
Neil A. Morgan

Volume 9, issue 1, 2019

AMS Review: Progress toward a world-class journal dedicated to theory development pp. 1-4 Downloads
Manjit S. Yadav
The “first principles” of marketing strategy pp. 5-26 Downloads
Robert W. Palmatier and Andrew T. Crecelius
A conceptual perspective on collaborative consumption pp. 27-41 Downloads
Myriam Ertz, Fabien Durif and Manon Arcand
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm pp. 42-60 Downloads
Nathaniel D. Line, Rodney C. Runyan and Tracy Gonzalez-Padron
How valence, volume and variance of online reviews influence brand attitudes pp. 61-77 Downloads
Agnieszka Zablocki, Bodo Schlegelmilch and Michael J. Houston
Service innovation is urgent in healthcare pp. 78-92 Downloads
Leonard L. Berry
The new era of service: new roles, new places and new partnerships pp. 93-97 Downloads
Maureen Bisognano
Cost-effective service excellence in healthcare pp. 98-104 Downloads
Jochen Wirtz
The promise of shared decision making in healthcare pp. 105-109 Downloads
Karina Dahl Steffensen
For service innovation in end-of-life care, branding and messaging matter pp. 110-114 Downloads
Brad Stuart
A service design approach to healthcare innovation: from decision-making to sense-making and institutional change pp. 115-120 Downloads
Lia Patrício, Jorge Grenha Teixeira and Josina Vink
The innovation imperative in healthcare: an interview and commentary pp. 121-131 Downloads
Martin Mende
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