A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization
Martin Mende () and
David Glen Mick ()
Additional contact information
Martin Mende: Arizona State University
David Glen Mick: University of Virginia
AMS Review, 2024, vol. 14, issue 3, No 3, 182-193
Abstract:
Abstract Transformative Consumer Research (TCR) was launched in 2005 with the intention to improve and maintain well-being as it is affected by the immense growth and array of worldwide consumption activities. In many respects, through the efforts of a multitude of people, TCR has flourished. But businesses, societies, technologies, and ecologies are also evolving, and TCR has related gaps of thinking and doing. To continue its evolution, and to ultimately realize its potential to become a successful ‘scientific specialty,’ TCR needs to undertake more ground-breaking goals and projects if it is to achieve its valiant mission. In this commentary, we sketch TCR’s development and assess its disciplinarity and opportunities through literature on the science of science. From those insights, we offer a range of options and activities that TCR adherents should consider in order to foster new, courageous, and valuable ventures.
Keywords: Transformative Consumer Research; Science of science; Marketing; Well-being (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
http://link.springer.com/10.1007/s13162-024-00285-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00285-7
Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162
DOI: 10.1007/s13162-024-00285-7
Access Statistics for this article
AMS Review is currently edited by Manjit S. Yadav
More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().