Why should marketers be forced to ignore their moral awareness? A reply to Gaski

Geert Demuijnck and Patrick E. Murphy ()
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Geert Demuijnck: EDHEC Business School
Patrick E. Murphy: Mendoza College of Business, University of Notre Dame

AMS Review, 2022, vol. 12, issue 1, No 5, 38-43

Abstract: Abstract This commentary presents a reply to the Gaski paper that is published in this issue. Our stance is that he overstates his position and makes several 'leaps of faith' that are unwarranted. We focus on four major reservations about this work: (1) the dynamics of ethics and regulation are underrepresented; (2) simplistic assumptions are made about the uncertainty of ethical claims and theories; (3) responsibility is considered as an all or nothing proposition; and (4) empirical claims are offered that are not backed up with evidence and bad faith is displayed in presenting 'real world' examples. We conclude by stating that corporations have already institutionalized ethics and corporate social responsibility functions within their firms. We firmly believe that responsible marketers do have a conscience.

Keywords: Social responsibility; Corporate social responsibility; Marketing ethics; Marketing social responsibility; Marketing and society (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s13162-022-00226-2

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