AMS Review

2011 - 2024

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 2, issue 2, 2012

The AMS review: year 2 pp. 45-47

Victoria L. Crittenden and Robert A. Peterson

Two minds, three ways: dual system and dual process models in consumer psychology pp. 48-71

Alain Samson and Benjamin G. Voyer

Identity-motivated marketing relationships: research synthesis, controversies, and research agenda pp. 72-87

Son K. Lam

Brands and burlesque: toward a theory of spoof advertising pp. 88-98

Pierre R. Berthon and Leyland F. Pitt

The relationship between cultural values and moral philosophy: a generational subculture theory approach pp. 99-107

Christopher J. Robertson, David A. Ralston and William F. Crittenden

Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics pp. 108-125

Kiran Karande, Altaf Merchant and K. Sivakumar

Volume 2, issue 1, 2012

On the impactfulness of theory and review articles pp. 1-4

Robert A. Peterson and Victoria L. Crittenden

Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation pp. 5-18

Shelby D. Hunt

Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets pp. 19-33

Hannah S. Lee and David A. Griffith

Effectual marketing planning for new ventures pp. 34-43

Peter S. Whalen and Samuel S. Holloway

Volume 1, issue 3, 2011

Benign envy pp. 117-134

Russell Belk

Changes in the consequences of consumer envy due to ease of coping and social comparison targets pp. 135-136

Valerie S. Folkes

Benign envy: is there a dark side of light green? pp. 137-139

David B. Wooten, Robert L. Harrison and Natalie Mitchell

Benign.... or be mine? pp. 140-142

Michael R. Solomon

Enveloping envy: reply to comments pp. 143-144

Russell Belk

Forms of market orientation and firm performance: A complementary approach pp. 145-153

Ahmet H. Kirca, William O. Bearden and G. Tomas M. Hult

Understanding the do-it-yourself consumer: DIY motivations and outcomes pp. 154-170

Marco Wolf and Shaun McQuitty

Corporate and organizational identity: two sides of the same coin pp. 171-182

Grahame R. Dowling and Tayo Otubanjo

Volume 1, issue 2, 2011

Ruminations about making a theoretical contribution pp. 67-71

Victoria L. Crittenden and Robert A. Peterson

Developing successful theories in marketing: insights from resource-advantage theory pp. 72-84

Shelby D. Hunt

Commentary on “developing successful theories in marketing: insights from resource-advantage theory” pp. 85-89

Bodo B. Schlegelmilch

Systematic reflection as a learning opportunity pp. 90-92

S. Adam Brasel

Commentary on “developing successful theories in marketing: insights from resource-advantage theory” pp. 93-94

Colin Campbell

Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next? pp. 95-98

Shelby D. Hunt

Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics pp. 99-116

Kiran Karande, Altaf Merchant and K. Sivakumar

Volume 1, issue 1, 2011

The AMS Review pp. 1-3

Victoria Crittenden and Robert A. Peterson

Entrepreneurship in global innovation ecosystems pp. 4-17

Shaker A. Zahra and Satish Nambisan

Resale price maintenance and free riding: insights from multi-channel research pp. 18-31

Gregory T. Gundlach, Kenneth C. Manning and Joseph P. Cannon

Marketing strategy: discerning the relative influence of product and firm characteristics pp. 32-43

Rajan Varadarajan

Stakeholder marketing: a definition and conceptual framework pp. 44-65

G. Tomas M. Hult, Jeannette A. Mena, O. C. Ferrell and Linda Ferrell