AMS Review

2011 - 2025

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 5, issue 3, 2015

The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare pp. 61-77

Shelby D. Hunt

Strategic marketing, marketing strategy and market strategy pp. 78-90

Rajan Varadarajan

Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare” pp. 91-97

Neil A. Morgan

Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance pp. 98-102

Sundar Bharadwaj

Retail capability systems pp. 103-122

Efua Obeng, John E. Prescott, John Hulland, Robert Gilbert and James Maxham

Knowledge management capabilities of lead firms in innovation ecosystems pp. 123-141

Chander Velu

Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences pp. 142-158

Gregory J. Kivenzor

Volume 5, issue 1, 2015

On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments pp. 1-19

Marcel Lichters, Marko Sarstedt and Bodo Vogt

Explicating the inductive realist model of theory generation pp. 20-27

Shelby D. Hunt

An integrated framework for design perception and brand equity pp. 28-44

Abhishek Mishra, Satyabhushan Dash and Naresh K. Malhotra

A framework for the formation of governance portfolios in international interfirm marketing collaborations pp. 45-59

Steven H. Dahlquist and David A. Griffith

Volume 4, issue 3, 2014

Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics pp. 45-62

Subroto Roy and K. Sivakumar

Knowledge needs of firms: the know-x framework for marketing strategy pp. 63-77

Sreedhar Madhavaram, Andrew C. Gross and Radha Appan

An integrated model of cause-related marketing strategy development pp. 78-95

Gordon Liu and Wai Wai Ko

Volume 4, issue 1, 2014

Enhancing theory development in marketing pp. 1-4

Manjit S. Yadav

Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? pp. 5-20

Jasmin Baumann and Kenneth Le Meunier-FitzHugh

Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters pp. 21-31

Haithem Zourrig, Jean-Charles Chebat, Roy Toffoli and Alexandra Medina-Borja

Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language pp. 32-43

Nick Lee, John W. Cadogan and Laura Chamberlain

Volume 3, issue 4, 2013

Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability pp. 181-192

Ingo Balderjahn, Anja Buerke, Manfred Kirchgeorg, Mathias Peyer, Barbara Seegebarth and Klaus-Peter Wiedmann

Nomen est omen: formalizing customer labeling theory pp. 193-204

Kirk Plangger, Jan H. Kietzmann, Leyland F. Pitt, Pierre Berthon and David Hannah

Exploring motivations and the capacity for business crowdsourcing pp. 205-216

Jule B. Gassenheimer, Judy A. Siguaw and Gary L. Hunter

Remediating food deserts, food swamps, and food brownfields: helping the poor access nutritious, safe, and affordable food pp. 217-231

Arturo E. Osorio, Maria G. Corradini and Jerome D. Williams

Reinterpreting cultural priming effects in cross-cultural consumer research pp. 232-248

Dwight R. Merunka

Volume 3, issue 3, 2013

An appraisal of behavioral price research (part 1): price as a physical stimulus pp. 103-129

Lillian L. Cheng and Kent B. Monroe

The utility of an information processing approach for behavioral price research pp. 130-134

Rashmi Adaval

Commentary on: “an appraisal of behavioral price research (Part I)” pp. 135-140

Keith S. Coulter

Commentary on behavioral price research: the role of subjective experiences in price cognition pp. 141-145

Manoj Thomas

How and why is price perceived: a commentary on Cheng and Monroe pp. 146-150

Akshay R. Rao

A Closer look at reference price: A commentary pp. 151-154

Angela Y. Lee

Some reflections on an appraisal of behavioral price research (part 1) pp. 155-159

Lillian L. Cheng and Kent B. Monroe

MIMIC models, formative indicators and the joys of research pp. 160-170

Adamantios Diamantopoulos and Dirk Temme

Scientific progress in measurement theory? pp. 171-179

John R. Rossiter

Volume 3, issue 2, 2013

Theoretical development in ethical marketing decision making pp. 51-60

O. C. Ferrell, Victoria L. Crittenden, Linda Ferrell and William F. Crittenden

The inductive realist model of theory generation: explaining the development of a theory of marketing ethics pp. 61-73

Shelby D. Hunt

A special emphasis and look at the emotional side of ethical decision-making pp. 74-85

Scott J. Vitell, Robert Allen King and Jatinder Jit Singh

Corporate societal responsibility in marketing: normatively broadening the concept pp. 86-102

Patrick E. Murphy, Magdalena Öberseder and Gene R. Laczniak

Volume 3, issue 1, 2013

Scientific progress in marketing pp. 1-2

V. L. Crittenden and R. A. Peterson

The MIMIC model and formative variables: problems and solutions pp. 3-17

Nick Lee, John W. Cadogan and Laura Chamberlain

Conceptual clarity in measurement—Constructs, composites, and causes: a commentary on Lee, Cadogan and Chamberlain pp. 18-23

Roy D. Howell

Lee, Cadogan, and Chamberlain: an excellent point... But what about that iceberg? pp. 24-29

Edward E. Rigdon

MIMIC models and formative measurement: some thoughts on Lee, Cadogan & Chamberlain pp. 30-37

Adamantios Diamantopoulos

Formative variables are unreal variables: why the formative MIMIC model is invalid pp. 38-49

John W. Cadogan, Nick Lee and Laura Chamberlain

Volume 2, issue 2, 2012

The AMS review: year 2 pp. 45-47

Victoria L. Crittenden and Robert A. Peterson

Two minds, three ways: dual system and dual process models in consumer psychology pp. 48-71

Alain Samson and Benjamin G. Voyer

Identity-motivated marketing relationships: research synthesis, controversies, and research agenda pp. 72-87

Son K. Lam

Brands and burlesque: toward a theory of spoof advertising pp. 88-98

Pierre R. Berthon and Leyland F. Pitt

The relationship between cultural values and moral philosophy: a generational subculture theory approach pp. 99-107

Christopher J. Robertson, David A. Ralston and William F. Crittenden

Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics pp. 108-125

Kiran Karande, Altaf Merchant and K. Sivakumar

Volume 2, issue 1, 2012

On the impactfulness of theory and review articles pp. 1-4

Robert A. Peterson and Victoria L. Crittenden

Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation pp. 5-18

Shelby D. Hunt

Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets pp. 19-33

Hannah S. Lee and David A. Griffith

Effectual marketing planning for new ventures pp. 34-43

Peter S. Whalen and Samuel S. Holloway