Benign.... or be mine?

Michael R. Solomon ()
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Michael R. Solomon: Saint Joseph’s University

AMS Review, 2011, vol. 1, issue 3, No 4, 140-142

Abstract: Abstract In his article “Benign Envy,” Russ Belk addresses the human tendency to covet others’ possessions. He argues that while the phenomnon continues to be pervasive, current cultural conditions temper the extent to which envy has morphed from a malicious equation of “if you win, I lose” to a more benign calculus of “I want to win like you have.” In this commentary I reflect upon the validity of Belk’s proposal and suggest a few social science perspectives to complement his treatise. I also offer some additional considerations—especially in light of consumers’ nascent abilities to more easily acquire and accumulate the (virtual) goods they covet in digital marketplaces.

Keywords: Self; Envy; Extended self; Consumer behavior (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/s13162-011-0017-y

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