AMS Review

2011 - 2024

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 11, issue 3, 2021

Theorizing markets pp. 207-215

Hans Kjellberg and Riikka Murto

Market expertise at work: introducing Alvin E. Roth and Michel Callon pp. 216-218

Hans Kjellberg

The design and performation of markets: a discussion pp. 219-239

Michel Callon and Alvin Roth

Markets, infrastructures and infrastructuring markets pp. 240-251

Luis Araujo and Katy Mason

On managerial relevance: reconciling the academic-practitioner divide through market theorizing pp. 252-271

Heiko Wieland, Angeline Nariswari and Melissa Archpru Akaka

Innovation and the theory of fields pp. 272-289

Neil Fligstein

Markets and institutional fields: foundational concepts and a research agenda pp. 290-303

Nicola Mountford and Susi Geiger

The textuality of markets pp. 304-315

Ashlee Humphreys

‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices pp. 316-335

Torik Holmes, Josi Fernandes and Teea Palo

Market-shaping: navigating multiple theoretical perspectives pp. 336-353

Suvi Nenonen and Kaj Storbacka

Market-shaping phases—a qualitative meta-analysis and conceptual framework pp. 354-374

Alexander Flaig, Daniel Kindström and Mikael Ottosson

Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward pp. 375-389

Melissa Archpru Akaka, Kaisa Koskela-Huotari and Stephen L. Vargo

The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science pp. 390-394

O. C. Ferrell, Jodie Conduit, Bo Edvardsson and Stephen L. Vargo

Advancing marketing theory and practice: guidelines for crafting research propositions pp. 395-406

Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap and Andreas Eggert

Assessing and enhancing the impact potential of marketing articles pp. 407-415

Elina Jaakkola and Stephen L. Vargo

The methodologies of the marketing literature: mechanics, uses and craft pp. 416-431

Terry Clark and Thomas Martin Key

Toward an integrative theory of marketing pp. 432-445

Atul Parvatiyar and Jagdish N. Sheth

Re-institutionalizing marketing pp. 446-453

Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart and Leyland Pitt

A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) pp. 454-463

Barry J. Babin, Julie Guidry Moulard and Jay D. Lindquist

Legendary luxury brands: inventing the future by reaching to the past pp. 464-470

Gregory S. Carpenter and Xavier Barlier

Managing creatively-inspired brands: a commentary and research direction pp. 471-473

Delphine Dion

Volume 11, issue 1, 2021

Informing marketing theory through consumer culture theoretics pp. 1-8

Eric Arnould, David Crockett and Giana Eckhardt

From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption pp. 9-22

Hope Jensen Schau and Melissa Archpru Akaka

Re-examining utopia in contemporary consumption: conceptualization and implications for marketing pp. 23-39

Aleksandrina Atanasova

The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream pp. 40-59

Jack Coffin and Andreas Chatzidakis

The new frontier of consumer experiences: escape through pain pp. 60-69

Bernard Cova

The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory pp. 70-80

Sarah C. Grace

Mapping spheres of exchange: a multidimensional approach to commoditization and singularization pp. 81-95

Karin Brondino-Pompeo

Developing a strong sustainability research program in marketing pp. 96-114

Melea Press

Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 115-132

Bruno Dyck and Rajesh V. Manchanda

Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind pp. 133-133

Bruno Dyck and Rajesh V. Manchanda

Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind? pp. 134-139

Andrea Prothero and Pierre McDonagh

Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) pp. 140-144

O. C. Ferrell

The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing pp. 145-161

Ramona Luca and Delane Botelho

The instantaneous commitment effect: developing stakeholder orientation among managers pp. 162-179

Shashank Vaid and Michael Ahearne

Netflix: Reinvention across multiple time periods pp. 180-193

Bernard J. Jaworski

Netflix: reinvention across multiple time periods, reflections and directions for future research pp. 194-205

Joel Mier and Ajay K. Kohli

Volume 10, issue 3, 2020

Assessing and advancing marketing’s value propositions: a disciplinary dialog pp. 149-150

Stephen L. Vargo

Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence pp. 151-167

Thomas Martin Key, Terry Clark, Ferrell Oc, David W. Stewart and Leyland Pitt

Resurrecting marketing pp. 168-171

Russell Belk

First steps to creating high impact theory in marketing pp. 172-178

Ruth Bolton

Rethinking marketing: back to purpose pp. 179-184

Julia A. Fehrer

Marketing’s value propositions: a focus on exit, voice, and loyalty pp. 185-188

G. Tomas M. Hult and Forrest V. Morgeson

For re-institutionalizing the marketing discipline in Era V pp. 189-198

Shelby D. Hunt

Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook pp. 199-205

Rajan Varadarajan

A framework for viral marketing replication and mutation pp. 206-222

Gavin L. Fox and Stephen J. Lind

Friendships in marketing: a taxonomy and future research directions pp. 223-243

Diptiman Banerji, Ramendra Singh and Prashant Mishra

The influence of media multitasking on advertising effectiveness pp. 244-259

Marion Garaus

Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior pp. 260-278

William Sun

Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption pp. 279-298

Sven Heidenreich and Katrin Talke

The changing role of marketing: transformed propositions, processes and partnerships pp. 299-310

Kaj Storbacka and Ted Moser

Reclaiming or rebranding marketing: implications beyond digital pp. 311-314

Thomas Ritter

Volume 10, issue 1, 2020

Advancing conceptual-only articles in marketing pp. 1-5

Stephen L. Vargo and Kaisa Koskela-Huotari

'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles pp. 6-7

Jodie Conduit and Michael Kleinaltenkamp

Indigenous theory development in marketing: the foundational premises approach pp. 8-17

Shelby D. Hunt

Designing conceptual articles: four approaches pp. 18-26

Elina Jaakkola

Conceptual review papers: revisiting existing research to develop and refine theory pp. 27-35

John Hulland

Effective reviewing for conceptual journal submissions pp. 36-48

Abbie Griffin and Gloria Barczak

Contributing to theory: opportunities and challenges pp. 49-55

Jay B. Barney

Reimagining marketing doctoral programs pp. 56-64

Manjit S. Yadav

Creativity and publication in marketing pp. 65-72

David W. Stewart

Advancing theory in marketing: insights from conversations in other disciplines pp. 73-84

Rajan Varadarajan

Transaction cost theory: past, present and future pp. 85-97

Aric Rindfleisch

The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings pp. 98-115

Kathleen S. Micken, Scott D. Roberts and Jason D. Oliver

Expanding exchange: how institutional actors shape food-sharing exchange systems pp. 116-134

Priyanka Jayashankar and Samantha Cross

Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform pp. 135-144

Bernard J. Jaworski and Ajay Patel

Information transparency as competitive advantage: research approaches to platform ecosystem design and competition pp. 145-147

Thomas Martin Key and Goutam Challagalla