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AMS Review

2011 - 2020

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
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Volume 8, issue 3, 2018

Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016) pp. 85-110 Downloads
Matthew B. Lunde
Complex systems: marketing’s new frontier pp. 111-127 Downloads
William Rand, Roland T. Rust and Min Kim
Brand-self connections and brand prominence as drivers of employee brand attachment pp. 128-146 Downloads
Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich and C. Whan Park
Toward an improved conceptual understanding of consumer ambivalence pp. 147-162 Downloads
Jenni Sipilä, Anssi Tarkiainen and Sanna Sundqvist
Market orientation − firm performance link in a dynamic environment: looking inside the black box pp. 163-179 Downloads
Rahul Kumar Sett
Constructing a theoretical framework for the process of innovation legitimation pp. 180-194 Downloads
Anastasia Thyroff, Jennifer Christie Siemens and Jeff B. Murray
A framework for studying the impact of outdoor atmospherics in retailing pp. 195-213 Downloads
Peter H. Bloch and Omid Kamran-Disfani
Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research pp. 214-227 Downloads
Sanam Akhavannasab, Danilo C. Dantas and Sylvain Senecal
The transition from products to connected health pp. 228-232 Downloads
Bernard J. Jaworski and Michael (Mick) Farrell
The transition from products to connected health: observations and avenues for future research pp. 233-239 Downloads
Leyland Pitt, Sarah Lord Ferguson and Pierre Berthon

Volume 8, issue 1, 2018

Introducing the Theory + Practice section pp. 1-4 Downloads
Bernard J. Jaworski
Marketing’s identity crisis: insights from the history of marketing thought pp. 5-17 Downloads
Adel El-Ansary, Eric H. Shaw and William Lazer
A marketing identity is flourishing pp. 18-19 Downloads
Sidney J. Levy
Why broadened marketing has enriched marketing pp. 20-22 Downloads
Philip Kotler
Three systems underpinning marketing behavior pp. 23-29 Downloads
Richard P. Bagozzi
Marketing’s identity crisis: it’s complicated pp. 30-38 Downloads
O. C. Ferrell
Advancing relationship marketing theory: exploring customer relationships through a process-centric framework pp. 39-57 Downloads
Antje S. J. Hütten, Torsten Oliver Salge, Thomas Niemand and Florian U. Siems
Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement pp. 58-74 Downloads
Tony Woodall, Julie Rosborough and John Harvey
Reflections on the Journey to be Customer-Oriented and Solutions-Led pp. 75-79 Downloads
Bernard J. Jaworski
The journey towards customer centricity and service growth in B2B: a commentary and research directions pp. 80-83 Downloads
Wolfgang Ulaga

Volume 7, issue 3, 2017

A marketing perspective on business models pp. 85-89 Downloads
Hubert Gatignon, Xavier Lecocq, Koen Pauwels and Alina Sorescu
Business model innovation: a marketing ecosystem view pp. 90-100 Downloads
Thomas S. Robertson
Marketing to the poor: an institutional model of exchange in emerging markets pp. 101-122 Downloads
Jaideep Prabhu, Paul Tracey and Magda Hassan
The dynamic approach to business models pp. 123-137 Downloads
Anna-Greta Nyström and Miia Mustonen
A new conceptual lens for marketing: a configurational perspective based on the business model concept pp. 138-153 Downloads
Alexander Leischnig, Björn S. Ivens and Nadine Kammerlander
Combining big data and lean startup methods for business model evolution pp. 154-169 Downloads
Steven H. Seggie, Emre Soyer and Koen H. Pauwels
Exploring and extending a collective open business model pp. 170-182 Downloads
Annette Tower and Charles H. Noble
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models pp. 183-194 Downloads
Ivan Fedorenko and Pierre Berthon

Volume 7, issue 1, 2017

Disciplinary memory and theory development pp. 1-3 Downloads
Manjit S. Yadav
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience pp. 4-12 Downloads
Bernard J. Jaworski and Ajay K. Kohli
Market orientation: reflections on field-based, discovery-oriented research pp. 13-19 Downloads
Gregory S. Carpenter
Disruptive marketing strategy pp. 20-25 Downloads
G. Tomas M. Hult and David J. Ketchen
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar pp. 26-35 Downloads
Rajan Varadarajan
Disadoption pp. 36-51 Downloads
Donald R. Lehmann and Jeffrey R. Parker
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research pp. 52-66 Downloads
Shelby D. Hunt
The self-concept life cycle and brand perceptions: An interdisciplinary perspective pp. 67-84 Downloads
Hector Gonzalez-Jimenez

Volume 6, issue 3, 2016

Marketing’s forthcoming Age of imagination pp. 99-115 Downloads
Gerald Zaltman
What makes a good theory practical? pp. 116-124 Downloads
Bobby J. Calder and Alice M. Tybout
Reflections on marketing and imagination pp. 125-131 Downloads
William L. Wilkie
From fragmentation to imagination: moving to Marketing’s next Era pp. 132-141 Downloads
Robin A. Coulter
Consumer cooperatives: uncovering the value potential of customer ownership pp. 142-156 Downloads
Antti Talonen, Iiro Jussila, Hannu Saarijärvi and Timo Rintamäki
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations pp. 157-175 Downloads
Lars Bergkvist and Charles R. Taylor
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets pp. 176-193 Downloads
Dev Narayan Sarkar, Kaushik Kundu and Himadri Roy Chaudhuri

Volume 6, issue 1, 2016

Reflections on customer-based brand equity: perspectives, progress, and priorities pp. 1-16 Downloads
Kevin Lane Keller
Customer-based strategic brand management: past progress and future challenges pp. 17-22 Downloads
Deborah Roedder John
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment pp. 23-32 Downloads
Zeynep Gürhan-Canli, Ceren Hayran and Gülen Sarial-Abi
Branding in the digital era: new directions for research on customer-based brand equity pp. 33-38 Downloads
Vanitha Swaminathan
A unified conceptualization of the attraction effect pp. 39-58 Downloads
K. Sivakumar
In search of clarity on servant leadership: domain specification and reconceptualization pp. 59-78 Downloads
Rebecca VanMeter, Lawrence B. Chonko, Douglas B. Grisaffe and Emily A. Goad
Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions pp. 79-97 Downloads
Rita Di Mascio
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