First steps to creating high impact theory in marketing
AMS Review, 2020, vol. 10, issue 3, No 4, 172-178
Abstract The business research ecosystem can be transformed by responsible research principles. This commentary offers concrete guidance for developing high impact theory; it provides a tool to assess research benefits and identify participating stakeholders. It also calls for improving doctoral training, countering risk aversion in research topic selection, re-aligning faculty incentives, and leveraging academic institutions.
Keywords: Responsible research; Marketing theory; Stakeholders; Impact; Ecosystem; Research priorities (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s13162-020-00181-w Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00181-w
Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162
Access Statistics for this article
AMS Review is currently edited by Manjit S. Yadav
More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().