AMS Review

2011 - 2024

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 6, issue 3, 2016

Marketing’s forthcoming Age of imagination pp. 99-115

Gerald Zaltman

What makes a good theory practical? pp. 116-124

Bobby J. Calder and Alice M. Tybout

Reflections on marketing and imagination pp. 125-131

William L. Wilkie

From fragmentation to imagination: moving to Marketing’s next Era pp. 132-141

Robin A. Coulter

Consumer cooperatives: uncovering the value potential of customer ownership pp. 142-156

Antti Talonen, Iiro Jussila, Hannu Saarijärvi and Timo Rintamäki

Leveraged marketing communications: a framework for explaining the effects of secondary brand associations pp. 157-175

Lars Bergkvist and Charles R. Taylor

Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets pp. 176-193

Dev Narayan Sarkar, Kaushik Kundu and Himadri Roy Chaudhuri

Volume 6, issue 1, 2016

Reflections on customer-based brand equity: perspectives, progress, and priorities pp. 1-16

Kevin Lane Keller

Customer-based strategic brand management: past progress and future challenges pp. 17-22

Deborah Roedder John

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment pp. 23-32

Zeynep Gürhan-Canli, Ceren Hayran and Gülen Sarial-Abi

Branding in the digital era: new directions for research on customer-based brand equity pp. 33-38

Vanitha Swaminathan

A unified conceptualization of the attraction effect pp. 39-58

K. Sivakumar

In search of clarity on servant leadership: domain specification and reconceptualization pp. 59-78

Rebecca VanMeter, Lawrence B. Chonko, Douglas B. Grisaffe and Emily A. Goad

Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions pp. 79-97

Rita Di Mascio

Volume 5, issue 3, 2015

The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare pp. 61-77

Shelby D. Hunt

Strategic marketing, marketing strategy and market strategy pp. 78-90

Rajan Varadarajan

Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare” pp. 91-97

Neil A. Morgan

Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance pp. 98-102

Sundar Bharadwaj

Retail capability systems pp. 103-122

Efua Obeng, John E. Prescott, John Hulland, Robert Gilbert and James Maxham

Knowledge management capabilities of lead firms in innovation ecosystems pp. 123-141

Chander Velu

Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences pp. 142-158

Gregory J. Kivenzor

Volume 5, issue 1, 2015

On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments pp. 1-19

Marcel Lichters, Marko Sarstedt and Bodo Vogt

Explicating the inductive realist model of theory generation pp. 20-27

Shelby D. Hunt

An integrated framework for design perception and brand equity pp. 28-44

Abhishek Mishra, Satyabhushan Dash and Naresh K. Malhotra

A framework for the formation of governance portfolios in international interfirm marketing collaborations pp. 45-59

Steven H. Dahlquist and David A. Griffith

Volume 4, issue 3, 2014

Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics pp. 45-62

Subroto Roy and K. Sivakumar

Knowledge needs of firms: the know-x framework for marketing strategy pp. 63-77

Sreedhar Madhavaram, Andrew C. Gross and Radha Appan

An integrated model of cause-related marketing strategy development pp. 78-95

Gordon Liu and Wai Wai Ko

Volume 4, issue 1, 2014

Enhancing theory development in marketing pp. 1-4

Manjit S. Yadav

Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? pp. 5-20

Jasmin Baumann and Kenneth Le Meunier-FitzHugh

Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters pp. 21-31

Haithem Zourrig, Jean-Charles Chebat, Roy Toffoli and Alexandra Medina-Borja

Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language pp. 32-43

Nick Lee, John W. Cadogan and Laura Chamberlain

Volume 3, issue 4, 2013

Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability pp. 181-192

Ingo Balderjahn, Anja Buerke, Manfred Kirchgeorg, Mathias Peyer, Barbara Seegebarth and Klaus-Peter Wiedmann

Nomen est omen: formalizing customer labeling theory pp. 193-204

Kirk Plangger, Jan H. Kietzmann, Leyland F. Pitt, Pierre Berthon and David Hannah

Exploring motivations and the capacity for business crowdsourcing pp. 205-216

Jule B. Gassenheimer, Judy A. Siguaw and Gary L. Hunter

Remediating food deserts, food swamps, and food brownfields: helping the poor access nutritious, safe, and affordable food pp. 217-231

Arturo E. Osorio, Maria G. Corradini and Jerome D. Williams

Reinterpreting cultural priming effects in cross-cultural consumer research pp. 232-248

Dwight R. Merunka

Volume 3, issue 3, 2013

An appraisal of behavioral price research (part 1): price as a physical stimulus pp. 103-129

Lillian L. Cheng and Kent B. Monroe

The utility of an information processing approach for behavioral price research pp. 130-134

Rashmi Adaval

Commentary on: “an appraisal of behavioral price research (Part I)” pp. 135-140

Keith S. Coulter

Commentary on behavioral price research: the role of subjective experiences in price cognition pp. 141-145

Manoj Thomas

How and why is price perceived: a commentary on Cheng and Monroe pp. 146-150

Akshay R. Rao

A Closer look at reference price: A commentary pp. 151-154

Angela Y. Lee

Some reflections on an appraisal of behavioral price research (part 1) pp. 155-159

Lillian L. Cheng and Kent B. Monroe

MIMIC models, formative indicators and the joys of research pp. 160-170

Adamantios Diamantopoulos and Dirk Temme

Scientific progress in measurement theory? pp. 171-179

John R. Rossiter

Volume 3, issue 2, 2013

Theoretical development in ethical marketing decision making pp. 51-60

O. C. Ferrell, Victoria L. Crittenden, Linda Ferrell and William F. Crittenden

The inductive realist model of theory generation: explaining the development of a theory of marketing ethics pp. 61-73

Shelby D. Hunt

A special emphasis and look at the emotional side of ethical decision-making pp. 74-85

Scott J. Vitell, Robert Allen King and Jatinder Jit Singh

Corporate societal responsibility in marketing: normatively broadening the concept pp. 86-102

Patrick E. Murphy, Magdalena Öberseder and Gene R. Laczniak

Volume 3, issue 1, 2013

Scientific progress in marketing pp. 1-2

V. L. Crittenden and R. A. Peterson

The MIMIC model and formative variables: problems and solutions pp. 3-17

Nick Lee, John W. Cadogan and Laura Chamberlain

Conceptual clarity in measurement—Constructs, composites, and causes: a commentary on Lee, Cadogan and Chamberlain pp. 18-23

Roy D. Howell

Lee, Cadogan, and Chamberlain: an excellent point... But what about that iceberg? pp. 24-29

Edward E. Rigdon

MIMIC models and formative measurement: some thoughts on Lee, Cadogan & Chamberlain pp. 30-37

Adamantios Diamantopoulos

Formative variables are unreal variables: why the formative MIMIC model is invalid pp. 38-49

John W. Cadogan, Nick Lee and Laura Chamberlain