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AMS Review

2011 - 2020

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
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Volume 1, issue 3, 2011

Benign envy pp. 117-134 Downloads
Russell Belk
Changes in the consequences of consumer envy due to ease of coping and social comparison targets pp. 135-136 Downloads
Valerie S. Folkes
Benign envy: is there a dark side of light green? pp. 137-139 Downloads
David B. Wooten, Robert L. Harrison and Natalie Mitchell
Benign.... or be mine? pp. 140-142 Downloads
Michael R. Solomon
Enveloping envy: reply to comments pp. 143-144 Downloads
Russell Belk
Forms of market orientation and firm performance: A complementary approach pp. 145-153 Downloads
Ahmet H. Kirca, William O. Bearden and G. Tomas M. Hult
Understanding the do-it-yourself consumer: DIY motivations and outcomes pp. 154-170 Downloads
Marco Wolf and Shaun McQuitty
Corporate and organizational identity: two sides of the same coin pp. 171-182 Downloads
Grahame R. Dowling and Tayo Otubanjo

Volume 1, issue 2, 2011

Ruminations about making a theoretical contribution pp. 67-71 Downloads
Victoria L. Crittenden and Robert A. Peterson
Developing successful theories in marketing: insights from resource-advantage theory pp. 72-84 Downloads
Shelby D. Hunt
Commentary on “developing successful theories in marketing: insights from resource-advantage theory” pp. 85-89 Downloads
Bodo B. Schlegelmilch
Systematic reflection as a learning opportunity pp. 90-92 Downloads
S. Adam Brasel
Commentary on “developing successful theories in marketing: insights from resource-advantage theory” pp. 93-94 Downloads
Colin Campbell
Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next? pp. 95-98 Downloads
Shelby D. Hunt
Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics pp. 99-116 Downloads
Kiran Karande, Altaf Merchant and K. Sivakumar

Volume 1, issue 1, 2011

The AMS Review pp. 1-3 Downloads
Victoria Crittenden and Robert A. Peterson
Entrepreneurship in global innovation ecosystems pp. 4-17 Downloads
Shaker A. Zahra and Satish Nambisan
Resale price maintenance and free riding: insights from multi-channel research pp. 18-31 Downloads
Gregory T. Gundlach, Kenneth C. Manning and Joseph P. Cannon
Marketing strategy: discerning the relative influence of product and firm characteristics pp. 32-43 Downloads
Rajan Varadarajan
Stakeholder marketing: a definition and conceptual framework pp. 44-65 Downloads
G. Tomas M. Hult, Jeannette A. Mena, O. C. Ferrell and Linda Ferrell
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