AMS Review

2011 - 2025

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 8, issue 3, 2018

Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016) pp. 85-110

Matthew B. Lunde

Complex systems: marketing’s new frontier pp. 111-127

William Rand, Roland T. Rust and Min Kim

Brand-self connections and brand prominence as drivers of employee brand attachment pp. 128-146

Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich and C. Whan Park

Toward an improved conceptual understanding of consumer ambivalence pp. 147-162

Jenni Sipilä, Anssi Tarkiainen and Sanna Sundqvist

Market orientation − firm performance link in a dynamic environment: looking inside the black box pp. 163-179

Rahul Kumar Sett

Constructing a theoretical framework for the process of innovation legitimation pp. 180-194

Anastasia Thyroff, Jennifer Christie Siemens and Jeff B. Murray

A framework for studying the impact of outdoor atmospherics in retailing pp. 195-213

Peter H. Bloch and Omid Kamran-Disfani

Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research pp. 214-227

Sanam Akhavannasab, Danilo C. Dantas and Sylvain Senecal

The transition from products to connected health pp. 228-232

Bernard J. Jaworski and Michael (Mick) Farrell

The transition from products to connected health: observations and avenues for future research pp. 233-239

Leyland Pitt, Sarah Lord Ferguson and Pierre Berthon

Volume 8, issue 1, 2018

Introducing the Theory + Practice section pp. 1-4

Bernard J. Jaworski

Marketing’s identity crisis: insights from the history of marketing thought pp. 5-17

Adel El-Ansary, Eric H. Shaw and William Lazer

A marketing identity is flourishing pp. 18-19

Sidney J. Levy

Why broadened marketing has enriched marketing pp. 20-22

Philip Kotler

Three systems underpinning marketing behavior pp. 23-29

Richard P. Bagozzi

Marketing’s identity crisis: it’s complicated pp. 30-38

O. C. Ferrell

Advancing relationship marketing theory: exploring customer relationships through a process-centric framework pp. 39-57

Antje S. J. Hütten, Torsten Oliver Salge, Thomas Niemand and Florian U. Siems

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement pp. 58-74

Tony Woodall, Julie Rosborough and John Harvey

Reflections on the Journey to be Customer-Oriented and Solutions-Led pp. 75-79

Bernard J. Jaworski

The journey towards customer centricity and service growth in B2B: a commentary and research directions pp. 80-83

Wolfgang Ulaga

Volume 7, issue 3, 2017

A marketing perspective on business models pp. 85-89

Hubert Gatignon, Xavier Lecocq, Koen Pauwels and Alina Sorescu

Business model innovation: a marketing ecosystem view pp. 90-100

Thomas S. Robertson

Marketing to the poor: an institutional model of exchange in emerging markets pp. 101-122

Jaideep Prabhu, Paul Tracey and Magda Hassan

The dynamic approach to business models pp. 123-137

Anna-Greta Nyström and Miia Mustonen

A new conceptual lens for marketing: a configurational perspective based on the business model concept pp. 138-153

Alexander Leischnig, Björn S. Ivens and Nadine Kammerlander

Combining big data and lean startup methods for business model evolution pp. 154-169

Steven H. Seggie, Emre Soyer and Koen H. Pauwels

Exploring and extending a collective open business model pp. 170-182

Annette Tower and Charles H. Noble

Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models pp. 183-194

Ivan Fedorenko and Pierre Berthon

Volume 7, issue 1, 2017

Disciplinary memory and theory development pp. 1-3

Manjit S. Yadav

Conducting field-based, discovery-oriented research: lessons from our market orientation research experience pp. 4-12

Bernard J. Jaworski and Ajay K. Kohli

Market orientation: reflections on field-based, discovery-oriented research pp. 13-19

Gregory S. Carpenter

Disruptive marketing strategy pp. 20-25

G. Tomas M. Hult and David J. Ketchen

Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar pp. 26-35

Rajan Varadarajan

Disadoption pp. 36-51

Donald R. Lehmann and Jeffrey R. Parker

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research pp. 52-66

Shelby D. Hunt

The self-concept life cycle and brand perceptions: An interdisciplinary perspective pp. 67-84

Hector Gonzalez-Jimenez

Volume 6, issue 3, 2016

Marketing’s forthcoming Age of imagination pp. 99-115

Gerald Zaltman

What makes a good theory practical? pp. 116-124

Bobby J. Calder and Alice M. Tybout

Reflections on marketing and imagination pp. 125-131

William L. Wilkie

From fragmentation to imagination: moving to Marketing’s next Era pp. 132-141

Robin A. Coulter

Consumer cooperatives: uncovering the value potential of customer ownership pp. 142-156

Antti Talonen, Iiro Jussila, Hannu Saarijärvi and Timo Rintamäki

Leveraged marketing communications: a framework for explaining the effects of secondary brand associations pp. 157-175

Lars Bergkvist and Charles R. Taylor

Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets pp. 176-193

Dev Narayan Sarkar, Kaushik Kundu and Himadri Roy Chaudhuri

Volume 6, issue 1, 2016

Reflections on customer-based brand equity: perspectives, progress, and priorities pp. 1-16

Kevin Lane Keller

Customer-based strategic brand management: past progress and future challenges pp. 17-22

Deborah Roedder John

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment pp. 23-32

Zeynep Gürhan-Canli, Ceren Hayran and Gülen Sarial-Abi

Branding in the digital era: new directions for research on customer-based brand equity pp. 33-38

Vanitha Swaminathan

A unified conceptualization of the attraction effect pp. 39-58

K. Sivakumar

In search of clarity on servant leadership: domain specification and reconceptualization pp. 59-78

Rebecca VanMeter, Lawrence B. Chonko, Douglas B. Grisaffe and Emily A. Goad

Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions pp. 79-97

Rita Di Mascio