A framework for studying the impact of outdoor atmospherics in retailing

Peter H. Bloch () and Omid Kamran-Disfani ()
Additional contact information
Peter H. Bloch: University of Missouri-Columbia
Omid Kamran-Disfani: University of Missouri-Columbia

AMS Review, 2018, vol. 8, issue 3, No 7, 195-213

Abstract: Abstract The design of retail stores and shopping environments is critical to attracting customers and maintaining profitability. Over the years, research on retail design and atmospherics has been almost completely focused on store interiors. This research shortfall is unfortunate given the increasing focus of savvy retail managers on brand building and the creation of sustainable competitive advantage through exterior store architecture, outdoor lifestyle centers, and urban shopping districts. In order to stimulate research in this important, yet under-researched topic area, we synthesize literature from a number of domains and provide a conceptual framework that examines the impact of outdoor atmospherics on shoppers’ psychological and behavioral responses. After presentation of this framework, we discuss implications for practice and potential avenues for future research.

Keywords: Store design; Atmospherics; Retailing; Shopper behavior; Aesthetics (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1007/s13162-018-0111-5 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0111-5

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162

DOI: 10.1007/s13162-018-0111-5

Access Statistics for this article

AMS Review is currently edited by Manjit S. Yadav

More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().