AMS Review

2011 - 2024

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Volume 14, issue 3, 2024

Conceptual-only papers: Learning from the masters pp. 169-173

Liliana Bove

How to craft a compelling storyline for a conceptual paper pp. 174-181

Kaisa Koskela-Huotari

A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization pp. 182-193

Martin Mende and David Glen Mick

Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox pp. 194-219

Laura J. Forsman and Harri Luomala

The role of possessions for the extended self of sustainability- concerned anti-consumers pp. 220-238

Sophia Elizabeth Vlieger de Oliveira, Catalina Wache and Sascha Raithel

Self-disclosure of content creators: A systematic review and holistic framework pp. 239-257

Fan Wang and Brad D. Carlson

AI for marketing: Enabler? Engager? Ersatz? pp. 258-277

Sreedhar Madhavaram and Radha Appan

The past, present, and future of social media marketing ethics pp. 278-296

Anna Granstedt

The gestalt of customer centricity pp. 297-297

Bernie Jaworski

The pursuit of customer centricity pp. 298-307

Joel E. Urbany and Marta Dapena-Baron

The gestalt of customer centricity: Forces of resistance and research priorities pp. 308-329

Joel E. Urbany and Marta Dapena-Baron

Volume 14, issue 1, 2024

Elevating conceptual research: Insights, approaches, and support pp. 1-6

Kristina Heinonen and Tom Gruen

Beacons to conceptual impact pp. 7-11

Bård Tronvoll and Kirk Plangger

Freedom from interference: Decisional privacy as a dimension of consumer privacy online pp. 12-36

Lena V. Bjørlo

Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts pp. 37-52

Zoë Godfrey and Daniel Korschun

A theoretical framework to guide AI ethical decision making pp. 53-67

O. C. Ferrell, Dana E. Harrison, Linda K. Ferrell, Haya Ajjan and Bryan W. Hochstein

Market research ethics: New practices but no new ideas pp. 68-82

Robert Cluley and William Green

Conceptualizing customer experience in multi-actor platforms pp. 83-103

Dhrithi Mahadevan and G. Shainesh

Consumer proactive empowerment: A systematic review and taxonomy development pp. 104-121

Swapan Deep Arora

Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective pp. 122-142

Jonathan D. Bohlmann, Michael A. Stanko and Jelena Spanjol

The customer-centered transformational journey pp. 143-143

Bernard Jaworski

Beyond the snafu: Research directions in customer experience-led business transformation pp. 144-157

Arne De Keyser and Yves Van Vaerenbergh

Transforming customer experience: A story of ambition, values, beliefs, and digital capabilities pp. 158-167

Seán Meehan

Volume 13, issue 3, 2023

Conceptual reconciliation for clarity and impact pp. 169-172

Stephen L. Vargo

Market system dynamics (MSD): A process-oriented review of the literature pp. 173-195

Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas and Daniela Andreini

A rhizomatic reflection on market systems dynamics research pp. 196-199

Eileen Fischer and Markus Giesler

Value co-destruction: Problems and solutions pp. 200-210

Matthew Alexander and Niklas Vallström

User circularity practices: Adopting a user stewardship perspective for a circular economy pp. 211-231

Jodie Conduit, Ingo Oswald Karpen and Taylor Willmott

Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing pp. 232-249

Terry Clark, Thomas Martin Key and Carol Azab

A practice theoretic perspective on influence pp. 250-261

Gulay Taltekin Guzel

Who is responsible for well-being? Exploring responsibilization in transformative service research pp. 262-276

Hannu Tikkanen, Linda Alkire, Sertan Kabadayi and Linh Hoang Vu

Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research pp. 277-296

Kendall Park, Steve Hoeffler and Kevin Lane Keller

A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues pp. 297-319

Xianfang Zeng, James Agarwal and Mehdi Mourali

The management of marketing talent pp. 320-326

Bernard J. Jaworski

Talent management in marketing: A framework and agenda for future research pp. 327-349

Stacey L. Malek, Georgia Kirilova and Shikhar Sarin

Volume 13, issue 1, 2023

Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing pp. 1-4

Liliana L. Bove and Thomas W. Gruen

Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG pp. 5-11

John F. Gaski

Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge pp. 12-33

Vahid Rahmani

A theory of predictive sales analytics adoption pp. 34-54

Johannes Habel, Sascha Alavi and Nicolas Heinitz

The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender pp. 55-70

Natalia Rogova and Shashi Matta

Market orientation (once again): Challenges and a suggested solution pp. 71-91

Aksel I. Rokkan

Older consumers and technology: A critical systematic literature review pp. 92-121

Paolo Franco

Why so toxic? A framework for exploring customer toxicity pp. 122-143

Barbara Duffek, Andreas B. Eisingerich and Omar Merlo

Metaverse—will it change the world or be a whole new world in and of itself? pp. 144-150

David J Reibstein and Raghu Iyengar

Marketing on the metaverse: Research opportunities and challenges pp. 151-166

Shuya Lu and Ofer Mintz

Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field pp. 167-167

Terry Clark, Thomas Martin Key and Carol Azab

Volume 12, issue 3, 2022

Fostering scholarly discussion in marketing pp. 137-138

Stephen L. Vargo

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal pp. 139-156

Shelby D. Hunt, Sreedhar Madhavaram and Hunter N. Hatfield

Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field pp. 157-161

Terry Clark, Thomas Martin Key and Carol Azab

Folds in historical time and possible worlds for the marketing discipline: A commentary pp. 162-167

Linda L. Price

Developing and renewing marketing as a scientific discipline through reflexive cocreation pp. 168-173

Anu Helkkula and Eric Arnould

Resurrecting marketing: Focus on the phenomena! pp. 174-176

Suvi Nenonen

A general theory of marketing: Conceivable, elusive, or illusive pp. 177-183

Rajan Varadarajan

Challenging the troubled status of the marketing discipline pp. 184-187

Anders Gustafsson and Tohid Ghanbarpour

Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline pp. 188-195

Sreedhar Madhavaram and Hunter N. Hatfield

‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital pp. 196-215

Vikram Kapoor and Russell Belk

Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships pp. 216-237

Zeynep Müge Güzel and Aysegul Ozsomer

Robots in retail: Rolling out the Whiz pp. 238-244

Aric Rindfleisch, Nobuyuki Fukawa and Naoto Onzo

How robots will affect the future of retailing pp. 245-252

Abhijit Guha and Dhruv Grewal

Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers pp. 253-253

J. Joseph Cronin

Volume 12, issue 1, 2022

Perspectives on socially responsible marketing: the chasm widens pp. 1-6

O. C. Ferrell

Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience pp. 7-24

John F. Gaski

A critique of corporate social responsibility in light of classical economics pp. 25-29

Saurabh Ahluwalia

Marketing’s new myopia: Expanding the social responsibilities of marketing managers pp. 30-37

J. Joseph Cronin

Why should marketers be forced to ignore their moral awareness? A reply to Gaski pp. 38-43

Geert Demuijnck and Patrick E. Murphy

Marketing as problem solver: in defense of social responsibility pp. 44-51

Kelly D. Martin and Stasha Burpee

Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world pp. 52-70

Keyoor Purani and Krishnan Jeesha

A renewable resource model of health decision-making: insights to improve health marketing pp. 71-84

Sarah Lord Ferguson and Pierre Berthon

Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises pp. 85-101

Andrew S. Gallan and Anu Helkkula

Update the Theory + Practice section pp. 102-104

Bernard Jaworski

An exploration of how boards of directors impact chief marketing officer performance: Insights from the field pp. 105-115

Kimberly A. Whitler

The impact of boards of directors on chief marketing officer performance: Framing and research agenda pp. 116-136

Kimberly A. Whitler, Ben Lee and Sarah Young