Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG

John F. Gaski ()
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John F. Gaski: University of Notre Dame

AMS Review, 2023, vol. 13, issue 1, No 2, 5-11

Abstract: Abstract The author of “Toward social responsibility, not the social responsibility semblance: Marketing does not need a conscience,” published in the June 2022 AMS Review, offers replies to the two generally negative commentaries that appeared in the same issue. One adjunct section of this item also gives attention to the related issue of enviro-social-governance (ESG) as a corporate policy appendage. I am grateful not only to editors Steve Vargo and O. C. Ferrell for the opportunity to publish my “Social responsibility semblance” article in AMS Review (Gaski, 2022) but to the six commenters, including old friends J. J. Cronin and Pat Murphy, for their worthy efforts in analyzing and interpreting my piece. I will demonstrate my reciprocal respect by attempting the same level of thoroughness they applied. Other than hereby affirming my appreciation for the positive comments of Cronin (2022) and Ahluwalia (2022), I target my reactions now to the critiques of the other two commentary teams.

Keywords: Social responsibility; Corporate social responsibility; Marketing social responsibility; Marketing ethics; Marketing and society (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s13162-023-00253-7

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