The management of marketing talent

Bernard J. Jaworski ()
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Bernard J. Jaworski: Claremont Graduate University

AMS Review, 2023, vol. 13, issue 3, No 11, 320-326

Abstract: Abstract There is very little research on talent management in the marketing discipline. This is despite the significant time and effort that firms allocate the to the entire marketing talent pipeline—including recruitment, selection, training, development, rewards, and promotion within the firm. Michael Farrington serves as the senior vice president, people and culture at Nuvasive and is responsible for the company’s human resources, talent, and total rewards, as well as the corporate marketing, brand and communication functions. This interview sheds light on the nature of how firms manage the end-to-end talent pipeline in marketing.

Keywords: Marketing talent; Talent Management in Marketing (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s13162-023-00265-3

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