EconPapers    
Economics at your fingertips  
 

Metaverse—will it change the world or be a whole new world in and of itself?

David J Reibstein () and Raghu Iyengar ()
Additional contact information
David J Reibstein: University of Pennsylvania Wharton School
Raghu Iyengar: University of Pennsylvania Wharton School

AMS Review, 2023, vol. 13, issue 1, No 9, 144-150

Abstract: Abstract The forecast for Metaverse by the end of the decade is that there will be over 700 million users with revenue nearing $4.5 trillion. Many companies are jumping on board not wanting to miss the opportunity. This article addresses how companies might be using the forum—for advertising and brand building, to push sales to non-virtual world, to make revenue within the metaverse itself, or even beyond. We begin with an in-depth interview of how one innovative company, Chipotle, is using the space and what they are already learning.

Keywords: MetaVerse; Social media; e-commerce (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1007/s13162-023-00258-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00258-2

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162

DOI: 10.1007/s13162-023-00258-2

Access Statistics for this article

AMS Review is currently edited by Manjit S. Yadav

More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-03-20
Handle: RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00258-2