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AMS Review

2011 - 2020

Current editor(s): Manjit S. Yadav

Academy of Marketing Science
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Volume 5, issue 3, 2015

The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare pp. 61-77 Downloads
Shelby D. Hunt
Strategic marketing, marketing strategy and market strategy pp. 78-90 Downloads
Rajan Varadarajan
Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare” pp. 91-97 Downloads
Neil A. Morgan
Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance pp. 98-102 Downloads
Sundar Bharadwaj
Retail capability systems pp. 103-122 Downloads
Efua Obeng, John E. Prescott, John Hulland, Robert Gilbert and James Maxham
Knowledge management capabilities of lead firms in innovation ecosystems pp. 123-141 Downloads
Chander Velu
Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences pp. 142-158 Downloads
Gregory J. Kivenzor

Volume 5, issue 1, 2015

On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments pp. 1-19 Downloads
Marcel Lichters, Marko Sarstedt and Bodo Vogt
Explicating the inductive realist model of theory generation pp. 20-27 Downloads
Shelby D. Hunt
An integrated framework for design perception and brand equity pp. 28-44 Downloads
Abhishek Mishra, Satyabhushan Dash and Naresh K. Malhotra
A framework for the formation of governance portfolios in international interfirm marketing collaborations pp. 45-59 Downloads
Steven H. Dahlquist and David A. Griffith

Volume 4, issue 3, 2014

Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics pp. 45-62 Downloads
Subroto Roy and K. Sivakumar
Knowledge needs of firms: the know-x framework for marketing strategy pp. 63-77 Downloads
Sreedhar Madhavaram, Andrew C. Gross and Radha Appan
An integrated model of cause-related marketing strategy development pp. 78-95 Downloads
Gordon Liu and Wai Wai Ko

Volume 4, issue 1, 2014

Enhancing theory development in marketing pp. 1-4 Downloads
Manjit S. Yadav
Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? pp. 5-20 Downloads
Jasmin Baumann and Kenneth Le Meunier-FitzHugh
Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters pp. 21-31 Downloads
Haithem Zourrig, Jean-Charles Chebat, Roy Toffoli and Alexandra Medina-Borja
Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language pp. 32-43 Downloads
Nick Lee, John W. Cadogan and Laura Chamberlain

Volume 3, issue 4, 2013

Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability pp. 181-192 Downloads
Ingo Balderjahn, Anja Buerke, Manfred Kirchgeorg, Mathias Peyer, Barbara Seegebarth and Klaus-Peter Wiedmann
Nomen est omen: formalizing customer labeling theory pp. 193-204 Downloads
Kirk Plangger, Jan H. Kietzmann, Leyland F. Pitt, Pierre Berthon and David Hannah
Exploring motivations and the capacity for business crowdsourcing pp. 205-216 Downloads
Jule B. Gassenheimer, Judy A. Siguaw and Gary L. Hunter
Remediating food deserts, food swamps, and food brownfields: helping the poor access nutritious, safe, and affordable food pp. 217-231 Downloads
Arturo E. Osorio, Maria G. Corradini and Jerome D. Williams
Reinterpreting cultural priming effects in cross-cultural consumer research pp. 232-248 Downloads
Dwight R. Merunka

Volume 3, issue 3, 2013

An appraisal of behavioral price research (part 1): price as a physical stimulus pp. 103-129 Downloads
Lillian L. Cheng and Kent B. Monroe
The utility of an information processing approach for behavioral price research pp. 130-134 Downloads
Rashmi Adaval
Commentary on: “an appraisal of behavioral price research (Part I)” pp. 135-140 Downloads
Keith S. Coulter
Commentary on behavioral price research: the role of subjective experiences in price cognition pp. 141-145 Downloads
Manoj Thomas
How and why is price perceived: a commentary on Cheng and Monroe pp. 146-150 Downloads
Akshay R. Rao
A Closer look at reference price: A commentary pp. 151-154 Downloads
Angela Y. Lee
Some reflections on an appraisal of behavioral price research (part 1) pp. 155-159 Downloads
Lillian L. Cheng and Kent B. Monroe
MIMIC models, formative indicators and the joys of research pp. 160-170 Downloads
Adamantios Diamantopoulos and Dirk Temme
Scientific progress in measurement theory? pp. 171-179 Downloads
John R. Rossiter

Volume 3, issue 2, 2013

Theoretical development in ethical marketing decision making pp. 51-60 Downloads
O. C. Ferrell, Victoria L. Crittenden, Linda Ferrell and William F. Crittenden
The inductive realist model of theory generation: explaining the development of a theory of marketing ethics pp. 61-73 Downloads
Shelby D. Hunt
A special emphasis and look at the emotional side of ethical decision-making pp. 74-85 Downloads
Scott J. Vitell, Robert Allen King and Jatinder Jit Singh
Corporate societal responsibility in marketing: normatively broadening the concept pp. 86-102 Downloads
Patrick E. Murphy, Magdalena Öberseder and Gene R. Laczniak

Volume 3, issue 1, 2013

Scientific progress in marketing pp. 1-2 Downloads
V. L. Crittenden and R. A. Peterson
The MIMIC model and formative variables: problems and solutions pp. 3-17 Downloads
Nick Lee, John W. Cadogan and Laura Chamberlain
Conceptual clarity in measurement—Constructs, composites, and causes: a commentary on Lee, Cadogan and Chamberlain pp. 18-23 Downloads
Roy D. Howell
Lee, Cadogan, and Chamberlain: an excellent point... But what about that iceberg? pp. 24-29 Downloads
Edward E. Rigdon
MIMIC models and formative measurement: some thoughts on Lee, Cadogan & Chamberlain pp. 30-37 Downloads
Adamantios Diamantopoulos
Formative variables are unreal variables: why the formative MIMIC model is invalid pp. 38-49 Downloads
John W. Cadogan, Nick Lee and Laura Chamberlain

Volume 2, issue 2, 2012

The AMS review: year 2 pp. 45-47 Downloads
Victoria L. Crittenden and Robert A. Peterson
Two minds, three ways: dual system and dual process models in consumer psychology pp. 48-71 Downloads
Alain Samson and Benjamin G. Voyer
Identity-motivated marketing relationships: research synthesis, controversies, and research agenda pp. 72-87 Downloads
Son K. Lam
Brands and burlesque: toward a theory of spoof advertising pp. 88-98 Downloads
Pierre R. Berthon and Leyland F. Pitt
The relationship between cultural values and moral philosophy: a generational subculture theory approach pp. 99-107 Downloads
Christopher J. Robertson, David A. Ralston and William F. Crittenden
Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics pp. 108-125 Downloads
Kiran Karande, Altaf Merchant and K. Sivakumar

Volume 2, issue 1, 2012

On the impactfulness of theory and review articles pp. 1-4 Downloads
Robert A. Peterson and Victoria L. Crittenden
Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation pp. 5-18 Downloads
Shelby D. Hunt
Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets pp. 19-33 Downloads
Hannah S. Lee and David A. Griffith
Effectual marketing planning for new ventures pp. 34-43 Downloads
Peter S. Whalen and Samuel S. Holloway
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