AMS Review

2011 - 2025

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 10, issue 3, 2020

Assessing and advancing marketing’s value propositions: a disciplinary dialog pp. 149-150

Stephen L. Vargo

Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence pp. 151-167

Thomas Martin Key, Terry Clark, Ferrell Oc, David W. Stewart and Leyland Pitt

Resurrecting marketing pp. 168-171

Russell Belk

First steps to creating high impact theory in marketing pp. 172-178

Ruth Bolton

Rethinking marketing: back to purpose pp. 179-184

Julia A. Fehrer

Marketing’s value propositions: a focus on exit, voice, and loyalty pp. 185-188

G. Tomas M. Hult and Forrest V. Morgeson

For re-institutionalizing the marketing discipline in Era V pp. 189-198

Shelby D. Hunt

Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook pp. 199-205

Rajan Varadarajan

A framework for viral marketing replication and mutation pp. 206-222

Gavin L. Fox and Stephen J. Lind

Friendships in marketing: a taxonomy and future research directions pp. 223-243

Diptiman Banerji, Ramendra Singh and Prashant Mishra

The influence of media multitasking on advertising effectiveness pp. 244-259

Marion Garaus

Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior pp. 260-278

William Sun

Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption pp. 279-298

Sven Heidenreich and Katrin Talke

The changing role of marketing: transformed propositions, processes and partnerships pp. 299-310

Kaj Storbacka and Ted Moser

Reclaiming or rebranding marketing: implications beyond digital pp. 311-314

Thomas Ritter

Volume 10, issue 1, 2020

Advancing conceptual-only articles in marketing pp. 1-5

Stephen L. Vargo and Kaisa Koskela-Huotari

'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles pp. 6-7

Jodie Conduit and Michael Kleinaltenkamp

Indigenous theory development in marketing: the foundational premises approach pp. 8-17

Shelby D. Hunt

Designing conceptual articles: four approaches pp. 18-26

Elina Jaakkola

Conceptual review papers: revisiting existing research to develop and refine theory pp. 27-35

John Hulland

Effective reviewing for conceptual journal submissions pp. 36-48

Abbie Griffin and Gloria Barczak

Contributing to theory: opportunities and challenges pp. 49-55

Jay B. Barney

Reimagining marketing doctoral programs pp. 56-64

Manjit S. Yadav

Creativity and publication in marketing pp. 65-72

David W. Stewart

Advancing theory in marketing: insights from conversations in other disciplines pp. 73-84

Rajan Varadarajan

Transaction cost theory: past, present and future pp. 85-97

Aric Rindfleisch

The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings pp. 98-115

Kathleen S. Micken, Scott D. Roberts and Jason D. Oliver

Expanding exchange: how institutional actors shape food-sharing exchange systems pp. 116-134

Priyanka Jayashankar and Samantha Cross

Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform pp. 135-144

Bernard J. Jaworski and Ajay Patel

Information transparency as competitive advantage: research approaches to platform ecosystem design and competition pp. 145-147

Thomas Martin Key and Goutam Challagalla

Volume 9, issue 3, 2019

Moving forward… pp. 133-135

Stephen L. Vargo

About time in marketing: an assessment of the study of time and conceptual framework pp. 136-154

Jeffrey R. Carlson, William T. Ross, Robin A. Coulter and Adam J. Marquardt

Pricing co-created value: an integrative framework and research agenda pp. 155-183

Stuart Read, Stefan Michel, Jan H. Schumann and Kumar Rakesh Ranjan

The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology pp. 184-204

Maria Rouziou

Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes pp. 205-229

K. Sivakumar and Subroto Roy

THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making pp. 230-248

Stefan Sleep, John Hulland and Richard A. Gooner

Spillover effects in marketing: integrating core research domains pp. 249-267

Xenia Raufeisen, Linda Wulf, Sören Köcher, Ulya Faupel and Hartmut H. Holzmüller

Frontline knowledge networks in open collaboration models for service innovations pp. 268-288

Ozlem Ozkok, Simon J. Bell, Jagdip Singh and Kwanghui Lim

A MAP for effective advertising: the metaphoric advertising processing model pp. 289-303

Eliza K. Dehay and Jan R. Landwehr

Empowerment in marketing: synthesis, critical review, and agenda for future research pp. 304-323

Hajer Bachouche and Ouidade Sabri

Firm authenticity: the construct, research propositions, and managerial implications pp. 324-338

Saeed Tajdini and Edward Ramirez

The ultimate co-creation: leveraging customer input in business model innovation pp. 339-356

Shinhye Kim, Melanie Bowen and Xiaohan (Hannah) Wen

The extended self, product valuation, and the endowment effect pp. 357-371

Daniel Villanova

Building marketing capabilities: principles from the field pp. 372-380

Bernard J. Jaworski and Robert S. Lurie

Researching marketing capabilities: reflections from academia pp. 381-385

Neil A. Morgan

Volume 9, issue 1, 2019

AMS Review: Progress toward a world-class journal dedicated to theory development pp. 1-4

Manjit S. Yadav

The “first principles” of marketing strategy pp. 5-26

Robert W. Palmatier and Andrew T. Crecelius

A conceptual perspective on collaborative consumption pp. 27-41

Myriam Ertz, Fabien Durif and Manon Arcand

Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm pp. 42-60

Nathaniel D. Line, Rodney C. Runyan and Tracy Gonzalez-Padron

How valence, volume and variance of online reviews influence brand attitudes pp. 61-77

Agnieszka Zablocki, Bodo Schlegelmilch and Michael J. Houston

Service innovation is urgent in healthcare pp. 78-92

Leonard L. Berry

The new era of service: new roles, new places and new partnerships pp. 93-97

Maureen Bisognano

Cost-effective service excellence in healthcare pp. 98-104

Jochen Wirtz

The promise of shared decision making in healthcare pp. 105-109

Karina Dahl Steffensen

For service innovation in end-of-life care, branding and messaging matter pp. 110-114

Brad Stuart

A service design approach to healthcare innovation: from decision-making to sense-making and institutional change pp. 115-120

Lia Patrício, Jorge Grenha Teixeira and Josina Vink

The innovation imperative in healthcare: an interview and commentary pp. 121-131

Martin Mende