AMS Review

2011 - 2024

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 9, issue 3, 2019

Moving forward… pp. 133-135

Stephen L. Vargo

About time in marketing: an assessment of the study of time and conceptual framework pp. 136-154

Jeffrey R. Carlson, William T. Ross, Robin A. Coulter and Adam J. Marquardt

Pricing co-created value: an integrative framework and research agenda pp. 155-183

Stuart Read, Stefan Michel, Jan H. Schumann and Kumar Rakesh Ranjan

The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology pp. 184-204

Maria Rouziou

Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes pp. 205-229

K. Sivakumar and Subroto Roy

THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making pp. 230-248

Stefan Sleep, John Hulland and Richard A. Gooner

Spillover effects in marketing: integrating core research domains pp. 249-267

Xenia Raufeisen, Linda Wulf, Sören Köcher, Ulya Faupel and Hartmut H. Holzmüller

Frontline knowledge networks in open collaboration models for service innovations pp. 268-288

Ozlem Ozkok, Simon J. Bell, Jagdip Singh and Kwanghui Lim

A MAP for effective advertising: the metaphoric advertising processing model pp. 289-303

Eliza K. Dehay and Jan R. Landwehr

Empowerment in marketing: synthesis, critical review, and agenda for future research pp. 304-323

Hajer Bachouche and Ouidade Sabri

Firm authenticity: the construct, research propositions, and managerial implications pp. 324-338

Saeed Tajdini and Edward Ramirez

The ultimate co-creation: leveraging customer input in business model innovation pp. 339-356

Shinhye Kim, Melanie Bowen and Xiaohan (Hannah) Wen

The extended self, product valuation, and the endowment effect pp. 357-371

Daniel Villanova

Building marketing capabilities: principles from the field pp. 372-380

Bernard J. Jaworski and Robert S. Lurie

Researching marketing capabilities: reflections from academia pp. 381-385

Neil A. Morgan

Volume 9, issue 1, 2019

AMS Review: Progress toward a world-class journal dedicated to theory development pp. 1-4

Manjit S. Yadav

The “first principles” of marketing strategy pp. 5-26

Robert W. Palmatier and Andrew T. Crecelius

A conceptual perspective on collaborative consumption pp. 27-41

Myriam Ertz, Fabien Durif and Manon Arcand

Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm pp. 42-60

Nathaniel D. Line, Rodney C. Runyan and Tracy Gonzalez-Padron

How valence, volume and variance of online reviews influence brand attitudes pp. 61-77

Agnieszka Zablocki, Bodo Schlegelmilch and Michael J. Houston

Service innovation is urgent in healthcare pp. 78-92

Leonard L. Berry

The new era of service: new roles, new places and new partnerships pp. 93-97

Maureen Bisognano

Cost-effective service excellence in healthcare pp. 98-104

Jochen Wirtz

The promise of shared decision making in healthcare pp. 105-109

Karina Dahl Steffensen

For service innovation in end-of-life care, branding and messaging matter pp. 110-114

Brad Stuart

A service design approach to healthcare innovation: from decision-making to sense-making and institutional change pp. 115-120

Lia Patrício, Jorge Grenha Teixeira and Josina Vink

The innovation imperative in healthcare: an interview and commentary pp. 121-131

Martin Mende

Volume 8, issue 3, 2018

Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016) pp. 85-110

Matthew B. Lunde

Complex systems: marketing’s new frontier pp. 111-127

William Rand, Roland T. Rust and Min Kim

Brand-self connections and brand prominence as drivers of employee brand attachment pp. 128-146

Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich and C. Whan Park

Toward an improved conceptual understanding of consumer ambivalence pp. 147-162

Jenni Sipilä, Anssi Tarkiainen and Sanna Sundqvist

Market orientation − firm performance link in a dynamic environment: looking inside the black box pp. 163-179

Rahul Kumar Sett

Constructing a theoretical framework for the process of innovation legitimation pp. 180-194

Anastasia Thyroff, Jennifer Christie Siemens and Jeff B. Murray

A framework for studying the impact of outdoor atmospherics in retailing pp. 195-213

Peter H. Bloch and Omid Kamran-Disfani

Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research pp. 214-227

Sanam Akhavannasab, Danilo C. Dantas and Sylvain Senecal

The transition from products to connected health pp. 228-232

Bernard J. Jaworski and Michael (Mick) Farrell

The transition from products to connected health: observations and avenues for future research pp. 233-239

Leyland Pitt, Sarah Lord Ferguson and Pierre Berthon

Volume 8, issue 1, 2018

Introducing the Theory + Practice section pp. 1-4

Bernard J. Jaworski

Marketing’s identity crisis: insights from the history of marketing thought pp. 5-17

Adel El-Ansary, Eric H. Shaw and William Lazer

A marketing identity is flourishing pp. 18-19

Sidney J. Levy

Why broadened marketing has enriched marketing pp. 20-22

Philip Kotler

Three systems underpinning marketing behavior pp. 23-29

Richard P. Bagozzi

Marketing’s identity crisis: it’s complicated pp. 30-38

O. C. Ferrell

Advancing relationship marketing theory: exploring customer relationships through a process-centric framework pp. 39-57

Antje S. J. Hütten, Torsten Oliver Salge, Thomas Niemand and Florian U. Siems

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement pp. 58-74

Tony Woodall, Julie Rosborough and John Harvey

Reflections on the Journey to be Customer-Oriented and Solutions-Led pp. 75-79

Bernard J. Jaworski

The journey towards customer centricity and service growth in B2B: a commentary and research directions pp. 80-83

Wolfgang Ulaga

Volume 7, issue 3, 2017

A marketing perspective on business models pp. 85-89

Hubert Gatignon, Xavier Lecocq, Koen Pauwels and Alina Sorescu

Business model innovation: a marketing ecosystem view pp. 90-100

Thomas S. Robertson

Marketing to the poor: an institutional model of exchange in emerging markets pp. 101-122

Jaideep Prabhu, Paul Tracey and Magda Hassan

The dynamic approach to business models pp. 123-137

Anna-Greta Nyström and Miia Mustonen

A new conceptual lens for marketing: a configurational perspective based on the business model concept pp. 138-153

Alexander Leischnig, Björn S. Ivens and Nadine Kammerlander

Combining big data and lean startup methods for business model evolution pp. 154-169

Steven H. Seggie, Emre Soyer and Koen H. Pauwels

Exploring and extending a collective open business model pp. 170-182

Annette Tower and Charles H. Noble

Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models pp. 183-194

Ivan Fedorenko and Pierre Berthon

Volume 7, issue 1, 2017

Disciplinary memory and theory development pp. 1-3

Manjit S. Yadav

Conducting field-based, discovery-oriented research: lessons from our market orientation research experience pp. 4-12

Bernard J. Jaworski and Ajay K. Kohli

Market orientation: reflections on field-based, discovery-oriented research pp. 13-19

Gregory S. Carpenter

Disruptive marketing strategy pp. 20-25

G. Tomas M. Hult and David J. Ketchen

Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar pp. 26-35

Rajan Varadarajan

Disadoption pp. 36-51

Donald R. Lehmann and Jeffrey R. Parker

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research pp. 52-66

Shelby D. Hunt

The self-concept life cycle and brand perceptions: An interdisciplinary perspective pp. 67-84

Hector Gonzalez-Jimenez