The extended self, product valuation, and the endowment effect
Daniel Villanova ()
Additional contact information
Daniel Villanova: University of Arkansas
AMS Review, 2019, vol. 9, issue 3, No 13, 357-371
Abstract Various explanations have been proposed to account for discrepancies in product valuation, pertaining particularly to the buyer-seller valuation gap called the endowment effect. Previous research has examined the roles of loss sensitivity, strategic responding, differences between buyers and sellers in information processing, self-enhancement, and psychological ownership as causes of the endowment effect. This article presents a conceptual perspective based on the theory of the extended self that integrates previously proposed mechanisms for the endowment effect. The self-extension perspective generates novel predictions about possible moderators of the endowment effect. Further, the self-extension perspective also raises questions for product valuation in general. By integrating previous research and posing new questions, the self-extension perspective provides a new base for the advancement of research on product valuation.
Keywords: Extended self; Product valuation; Endowment effect; Valuation gap (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s13162-018-0132-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-018-0132-0
Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162
Access Statistics for this article
AMS Review is currently edited by Manjit S. Yadav
More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla ().