Researching marketing capabilities: reflections from academia

Neil A. Morgan ()
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Neil A. Morgan: Indiana University

AMS Review, 2019, vol. 9, issue 3, No 15, 385 pages

Keywords: Marketing capabilities; Capability building (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s13162-019-00158-4

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