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Building marketing capabilities: principles from the field

Bernard J. Jaworski () and Robert S. Lurie ()
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Bernard J. Jaworski: The Drucker School
Robert S. Lurie: Eastman

AMS Review, 2019, vol. 9, issue 3, No 14, 372-380

Date: 2019
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DOI: 10.1007/s13162-019-00160-w

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