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Creativity and publication in marketing

David W. Stewart ()
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David W. Stewart: Loyola Marymount University

AMS Review, 2020, vol. 10, issue 1, No 9, 65-72

Abstract: Abstract The best academic publishing is an exercise in creativity and the more creative the work, the greater the long-term impact. It is, by definition, a high-risk/high return activity. Drawing on the literature on creativity, this paper describes the management of creative processes and develops implications for both the individual scholar and organizations that seek to facilitate high impact publication in marketing.

Keywords: Creativity; Publication; Research contribution; Conceptual writing (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s13162-020-00170-z

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