Creativity and publication in marketing
David W. Stewart ()
Additional contact information
David W. Stewart: Loyola Marymount University
AMS Review, 2020, vol. 10, issue 1, No 9, 65-72
Abstract The best academic publishing is an exercise in creativity and the more creative the work, the greater the long-term impact. It is, by definition, a high-risk/high return activity. Drawing on the literature on creativity, this paper describes the management of creative processes and develops implications for both the individual scholar and organizations that seek to facilitate high impact publication in marketing.
Keywords: Creativity; Publication; Research contribution; Conceptual writing (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s13162-020-00170-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00170-z
Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162
Access Statistics for this article
AMS Review is currently edited by Manjit S. Yadav
More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().