EconPapers    
Economics at your fingertips  
 

Marketing’s value propositions: a focus on exit, voice, and loyalty

G. Tomas M. Hult () and Forrest V. Morgeson ()
Additional contact information
G. Tomas M. Hult: Michigan State University
Forrest V. Morgeson: Michigan State University

AMS Review, 2020, vol. 10, issue 3, No 6, 185-188

Abstract: Abstract We capture the theoretical and practical essence of the thoughts by Key, Clark, Ferrell, Stewart, and Pitt (AMS Review, 2020) on marketing’s value propositions by creating an integrative satisfaction-focused exit-voice-loyalty theory. The potpourri of thoughts by Key et al. (2020) in this issue of AMS Review–centered mainly on marketing’s value propositions within the broader business academy (and practice)–lend themselves to a focus on the value propositions, dynamics, and relationships between customers and firms. With the customer-firm exchange as the lens, marketing’s value propositions are effectively brought out via the development of the satisfaction-focused exit-voice-loyalty theory (SEVL theory).

Keywords: Marketing Value; Customer Satisfaction (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s13162-020-00187-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00187-4

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/13162

DOI: 10.1007/s13162-020-00187-4

Access Statistics for this article

AMS Review is currently edited by Manjit S. Yadav

More articles in AMS Review from Springer, Academy of Marketing Science
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2021-01-02
Handle: RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00187-4