A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

Barry J. Babin (), Julie Guidry Moulard () and Jay D. Lindquist ()
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Barry J. Babin: Academy of Marketing Science, Morris Lewis Professor of Marketing, University of Mississippi, University
Julie Guidry Moulard: Academy of Marketing Science, Louisiana Tech University
Jay D. Lindquist: Western Michigan University

AMS Review, 2021, vol. 11, issue 3, No 19, 454-463

Abstract: Abstract AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization’s missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity.

Date: 2021
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DOI: 10.1007/s13162-021-00221-z

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