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The changing role of marketing: transformed propositions, processes and partnerships

Kaj Storbacka () and Ted Moser ()
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Kaj Storbacka: Hanken School of Economics
Ted Moser: Prophet

AMS Review, 2020, vol. 10, issue 3, No 14, 299-310

Date: 2020
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DOI: 10.1007/s13162-020-00179-4

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