Corporate and organizational identity: two sides of the same coin

Grahame R. Dowling () and Tayo Otubanjo ()
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Grahame R. Dowling: University of Technology Sydney
Tayo Otubanjo: Pan African University

AMS Review, 2011, vol. 1, issue 3, No 8, 182 pages

Abstract: Abstract Many researchers have expressed frustration with the current state of scholarship about corporate and organizational identity. There are multiple definitions and confusion about the antecedents and consequences of each type of identity. Also, given the amount of scholarship involving these constructs, there are surprisingly few measures of either construct. We propose that each type of identity is an important and related construct. To clarify the relationships between and among the constructs, we review their use in three literatures. We then develop a model of how the two identity constructs relate to each other to influence how stakeholders trust and engage with their chosen organizations. To guide further research, we suggest how better measures of each construct can be developed.

Keywords: Corporate identity; Organizational identity (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s13162-011-0022-1

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