On the impactfulness of theory and review articles

Robert A. Peterson () and Victoria L. Crittenden ()
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Robert A. Peterson: The University of Texas at Austin
Victoria L. Crittenden: Boston College

AMS Review, 2012, vol. 2, issue 1, No 1, 4 pages

Abstract: Abstract Every article in the AMS Review should have an impact on marketing thought. The editors of the journal offer several operational guidelines for crafting theoretical/conceptual manuscripts and suggest three characteristics for assessing future impactfulness of a contribution. The marketing professoriate may require a new mindset in order to contribute high quality, impactful theory and review articles that can keep pace with marketplace events and marketing practice.

Date: 2012
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DOI: 10.1007/s13162-012-0025-6

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