A framework for the formation of governance portfolios in international interfirm marketing collaborations

Steven H. Dahlquist () and David A. Griffith ()
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Steven H. Dahlquist: Central Michigan University
David A. Griffith: Lehigh University, Rauch Business Center 365

AMS Review, 2015, vol. 5, issue 1, No 4, 45-59

Abstract: Abstract International interfirm marketing collaborations have become increasingly important in the competitive marketplace. Unfortunately, many are unsuccessful in achieving the desired objectives for one or both parties because of factors both internal and external. This work attempts to improve understanding of firms’ governance decision making and draw disparate literature streams together by introducing the concepts of collaborative intensity and collaborative alignment. Through the employment of institutional theory, this research offers a framework illustrating how institutional distance influences the nature of an international interfirm marketing collaboration when considering the constructs of collaborative intensity, collaborative alignment, and governance mechanisms.

Keywords: Collaboration; Interfirm; Governance; Institutional distance; International collaboration (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s13162-015-0065-9

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