Political orientation and climate concern shape visual attention to climate change

Jennifer C. Whitman (), Jiaying Zhao, Kevin H. Roberts and Rebecca M. Todd
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Jennifer C. Whitman: University of British Columbia
Jiaying Zhao: University of British Columbia
Kevin H. Roberts: University of British Columbia
Rebecca M. Todd: University of British Columbia

Climatic Change, 2018, vol. 147, issue 3, No 2, 383-394

Abstract: Abstract Despite the scientific consensus, there is widespread public controversy about climate change. Previous explanations focused on interpretations hampered by political bias or insufficient knowledge of climate facts. We propose that public views of climate change may also be related to an attentional bias at a more basic level of cognitive processing. We hypothesized that selective visual attention towards or away from climate-related information would be associated with climate concern. To test prioritization of climate-related stimuli under conditions of limited attention, we asked participants to identify climate-related and neutral words within a rapid stream of stimuli. Undergraduate students attended to climate-related words more readily than neutral words. This attentional prioritization correlated with self-rated climate concern. We then examined this relationship in a more diverse community sample. Principal component analysis of survey data in the community sample revealed a component indexing a relationship between climate concern and political orientation. That component was correlated with the degree of selective inattention to climate-related words. Our findings suggest that climate-related communications may be most effective if tailored in a manner accounting for how attentional priorities differ between audiences—particularly those with different political orientations.

Date: 2018
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DOI: 10.1007/s10584-018-2147-9

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