Should we change the term we use for “climate change”? Evidence from a national U.S. terminology experiment

Wändi Bruine de Bruin (), Laurel Kruke, Gale M. Sinatra and Norbert Schwarz
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Wändi Bruine de Bruin: University of Southern California
Laurel Kruke: University of Southern California
Gale M. Sinatra: University of Southern California
Norbert Schwarz: University of Southern California

Climatic Change, 2024, vol. 177, issue 8, No 12, 21 pages

Abstract: Abstract The terms “global warming,” “climate crisis,” “climate emergency,” and “climate justice” each draw attention to different aspects of climate change. Psychological theories of attitude formation suggest that people’s attitudes can be influenced by such variations in terminology. In a national experiment, we randomly assigned a national sample of 5,137 U.S. residents to “climate change,” “global warming,” “climate crisis,” “climate emergency,” or “climate justice” and examined their responses. Overall, “climate change” and “global warming” were rated as most familiar and most concerning, and “climate justice” the least, with ratings for “climate crisis” and “climate emergency” falling in between. Moreover, we find no evidence for “climate crisis” or “climate emergency” eliciting more perceived urgency than “climate change” or “global warming.” Rated willingness to support climate-friendly policies and eat less red meat were less affected by presented terms, but they were lowest for “climate justice.” Although effects of terms on rated familiarity, concern, and perceived urgency varied by political leaning, “climate justice” generally received the lowest ratings on these variables among Democrats, Republicans, and Independent/others. Auxiliary analyses found that when terms were unfamiliar, participants were generally less likely to express concern, urgency, policy support, or willingness to eat less red meat. We therefore recommend sticking with familiar terms, conclude that changing terminology is likely not the key solution for promoting climate action, and suggest alternative communication strategies.

Keywords: Public perceptions of climate change; Terminology; Communication; Education (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10584-024-03786-3

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