Customer Needs and Solutions

2015 - 2026

Current editor(s): Min Ding

From:
Springer
Institute for Sustainable Innovation and Growth (iSIG)
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What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice? pp. 245-250: John Roberts, Ujwal Kayande and Rajendra K. Srivastava
Millions of Opportunities: An Agenda for Research in Emerging Markets pp. 251-263: Rajesh Chandy and Om Narasimhan
Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology pp. 264-276: K. Sudhir, Joe Priester, Matt Shum, David Atkin, Andrew Foster, Ganesh Iyer, Ginger Jin, Daniel Keniston, Shinobu Kitayama, Ahmed Mobarak, Yi Qian, Ishani Tewari and Wendy Wood
Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets pp. 277-289: Omar Vila, Sundar Bharadwaj and S. Bahadir
The Multidimensional Nature of Product Perceptions within Asia pp. 290-301: Giana Eckhardt and Luming Wang
Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring pp. 302-316: Wagner Kamakura and Jose Mazzon
Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets pp. 317-324: Piyush Sinha, Srikant Gokhale and Saurabh Rawal
Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach pp. 325-336: Srinivas Venugopal and Madhubalan Viswanathan

Trends in Business Markets pp. 191-192: Rajdeep Grewal and Gary Lilien
Business-to-Business Buying: Challenges and Opportunities pp. 193-208: Rajdeep Grewal, Gary Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert Lusch, Murali Mantrala, Robert Palmatier, Aric Rindfleisch, Lisa Scheer, Robert Spekman and Shrihari Sridhar
Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles pp. 209-221: Dominik Mahr, Aric Rindfleisch and Rebecca Slotegraaf
Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows pp. 222-229: Shrihari Sridhar, Clay Voorhees and Srinath Gopalakrishna
Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources pp. 230-244: Sean Yim, Brett Josephson, Jean Johnson and Sanjay Sisodiya

Fair Wealth pp. 105-112: Min Ding
JB Steenkamp on the Success of Marketing Scholarship in Netherlands pp. 113-118: Rajdeep Grewal and Jan-Benedict Steenkamp
The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization pp. 119-132: Tat Chan, Ravi Dhar and William Putsis
Base + Add-on Pricing in Extremely Competitive Categories pp. 133-147: Ruijiao Guo and Purushottam Papatla
Retaining Talented Salespeople pp. 148-164: Steven Lu, Andre Bonfrer and Ranjit Voola
Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups pp. 165-176: Michel Wedel, Jie Zhang and Fred Feinberg
Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone pp. 177-190: Ting Zhu, Hongju Liu and Pradeep Chintagunta

CNS as Venture Capitalist pp. 1-4: Min Ding
The Future of Quantitative Marketing: Results of a Survey pp. 5-18: Donald Lehmann, Oded Netzer and Olivier Toubia
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research pp. 19-40: James Agarwal, Wayne DeSarbo, Naresh K. Malhotra and Vithala Rao
The Long-Term Effect of Multichannel Usage on Sales pp. 41-56: Tolga Bilgicer, Kamel Jedidi, Donald Lehmann and Scott Neslin
Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects pp. 57-70: Antonio Ladrón- de-Guevara and William Putsis
Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers pp. 71-90: Surendra Rajiv, Junhong Chu and Zhiying Jiang
Which Modeling Scholars Get Promoted, and How Fast? pp. 91-104: César Zamudio and Meg Meng