Customer Needs and Solutions

2015 - 2026

Current editor(s): Min Ding

From:
Springer
Institute for Sustainable Innovation and Growth (iSIG)
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Volume 7, issue 3, 2020

Driving Customer Analytics From the Top pp. 43-61

Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler and Till Groβmaβ

Driving Customer Analytics From the Top pp. 43-61

Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler and Till Groβmaβ

The Impact of Gray Markets on Product Quality and Profitability pp. 62-73

Xueying Liu and Amit Pazgal

The Impact of Gray Markets on Product Quality and Profitability pp. 62-73

Xueying Liu and Amit Pazgal

Consumer Choice and Multi-Store Shopping: an Empirical Investigation pp. 74-89

Ashutosh Prasad, Brian T. Ratchford and Sonika Singh

Consumer Choice and Multi-Store Shopping: an Empirical Investigation pp. 74-89

Ashutosh Prasad, Brian T. Ratchford and Sonika Singh

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes pp. 90-101

Shiri Melumad, Rhonda Hadi, Christian Hildebrand and Adrian F. Ward

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes pp. 90-101

Shiri Melumad, Rhonda Hadi, Christian Hildebrand and Adrian F. Ward

Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation pp. 102-102

Sharan Jagpal, Feihong Xia and Matthew J. Schneider

Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation pp. 102-102

Sharan Jagpal, Feihong Xia and Matthew J. Schneider

Volume 7, issue 1, 2020

Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets pp. 1-11

Neil Bendle and Andrew Perkins

I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions pp. 12-18

Wenjing Dou, Wei Lu, Dian Wang, Brady Hodges and Haipeng (Allan) Chen

A Market-Based Procedure for Assessing and Improving Content Validity pp. 19-41

Gary F. Gebhardt, François A. Carrillat, Robert J. Riggle and William B. Locander

Volume 6, issue 3, 2019

Marketing and Politics: Strange Bedfellows no More pp. 37-40

David A. Schweidel and Neil Bendle

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena pp. 41-48

Jennifer Lees-Marshment

Empirical Research on Political Marketing: a Selected Review pp. 49-56

Mitchell J. Lovett

On Marketing Strategy in Electoral Politics pp. 57-62

Sridhar Moorthy

Examining Brand Strength of Political Candidates: a Performance Premium Approach pp. 63-75

Beth L. Fossen, David A. Schweidel and Michael Lewis

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions pp. 76-83

Chris Hydock, Neeru Paharia and T. J. Weber

Technological Workforce and Its Impact on Algorithmic Justice in Politics pp. 84-91

Jerome D. Williams, David Lopez, Patrick Shafto and Kyungwon Lee

Volume 6, issue 1, 2019

Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation pp. 1-12

Sharan Jagpal and Feihong Xia

Advertising Originality Decisions in Competition pp. 13-25

Chun (Martin) Qiu, Demetrios Vakratsas and Filippo Dall’Olio

Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare pp. 26-35

Jie Xu and Min Ding

Volume 5, issue 3, 2018

Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons pp. 137-145

Michael J. Barone, Xingbo Li, Karen Page Winterich and Keith B. Lyle

Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis pp. 146-161

Abhishek Borah, Xin (Shane) Wang and Jun Hyun (Joseph) Ryoo

A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models pp. 162-177

Amirali Kani, Wayne S. DeSarbo and Duncan K. H. Fong

Volume 5, issue 1, 2018

Introduction to the Special Issue: 2016 Choice Symposium pp. 1-2

Gerald Häubl and Peter Popkowski Leszczyc

How Context Affects Choice pp. 3-14

Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice pp. 15-27

Nicholas H. Lurie, Jonah Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, Joseph Pancras, Ann E. Schlosser, Baohong Sun and Rajkumar Venkatesan

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data pp. 28-37

Quentin André, Ziv Carmon, Klaus Wertenbroch, Alia Crum, Douglas Frank, William Goldstein, Joel Huber, Leaf Boven, Bernd Weber and Haiyang Yang

Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices pp. 38-50

Paulo Albuquerque, Merrie Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus

Individuals’ Decisions in the Presence of Multiple Goals pp. 51-64

Benedict Dellaert, Joffre Swait, Wiktor Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg, A. A. J. Marley and Linda Court Salisbury

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions pp. 65-81

Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce G. S. Hardie, Aurélie Lemmens, Barak Libai, David Neal, Foster Provost and Rom Schrift

Advancing Non-compensatory Choice Models in Marketing pp. 82-92

Anocha Aribarg, Thomas Otter, Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler and Xin (Shane) Wang

Sharing Economy: Review of Current Research and Future Directions pp. 93-106

Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu and Ting Zhu

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior pp. 107-120

Vithala R. Rao, Gary J. Russell, Hemant Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus and R. Venkatesh

Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms pp. 121-136

Martin Spann, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D. Jap, Oded Koenigsberg, Vincent Mak, Peter Popkowski Leszczyc, Bernd Skiera and Manoj Thomas

Volume 4, issue 4, 2017

A Parametric Constrained Segmentation Methodology for Application in Sport Marketing pp. 37-55

Wayne S. DeSarbo, Qian Chen and Ashley Stadler Blank

No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures pp. 56-67

Yi He, Miao Hu, Qimei Chen, Dana L. Alden and Wei He

Signaling Success: Word of Mouth as Self-Enhancement pp. 68-82

Andrea C. Wojnicki and David Godes

Volume 4, issue 1, 2017

The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry pp. 1-17

Kartik Kalaignanam, Tarun Kushwaha and Anand Nair

Generic and Brand Advertising Strategies Under Inter-Industry Competition pp. 18-27

Yuanfang Lin and Sandeep Krishnamurthy

Fashionable Stereotypes and Evolving Trends in the United Arab Emirates pp. 28-36

Zahy Ramadan and Mona Mrad

Volume 3, issue 3, 2016

Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness pp. 115-125

Vishal Bindroo, Xin He and Raj Echambadi

The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion pp. 126-143

Kunter Gunasti and Hans Baumgartner

Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach pp. 144-158

Moez Hababou, Nawel Amrouche and Kamel Jedidi

Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects pp. 159-174

Qi Wang, Huazhong Zhao and Jinhong Xie

Volume 3, issue 2, 2016

Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs pp. 94-103

Yuanfang Lin and Amit Pazgal

Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model pp. 104-114

Xin (Shane) Wang, Yuying Xie, Harsharanjeet S. Jagpal and Sengun Yeniyurt

Volume 3, issue 1, 2016

Serving Customers by Going Where We Have Not Gone Before pp. 1-2

Min Ding

Serving Customers by Going Where We Have Not Gone Before pp. 1-2

Min Ding

Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences pp. 3-10

Michael J. Barone and Karen Page Winterich

Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences pp. 3-10

Michael Barone and Karen Winterich

Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme pp. 11-28

Sharad Borle, Siddharth Shekhar Singh, Dipak C. Jain and Ashutosh Patil

Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme pp. 11-28

Sharad Borle, Siddharth Singh, Dipak Jain and Ashutosh Patil

Peer Review and Research Impact pp. 29-41

Girish Mallapragada, Nandini Lahiri and Atul Nerkar

Peer Review and Research Impact pp. 29-41

Girish Mallapragada, Nandini Lahiri and Atul Nerkar

Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective pp. 42-47

Amit Pazgal, David Soberman and Raphael Thomadsen

Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective pp. 42-47

Amit Pazgal, David Soberman and Raphael Thomadsen

Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences pp. 48-61

T. Poehlman, Ravi Dhar and John Bargh