Customer Needs and Solutions

2015 - 2025

Current editor(s): Min Ding

From:
Springer
Institute for Sustainable Innovation and Growth (iSIG)
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Volume 6, issue 3, 2019

Marketing and Politics: Strange Bedfellows no More pp. 37-40

David A. Schweidel and Neil Bendle

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena pp. 41-48

Jennifer Lees-Marshment

Empirical Research on Political Marketing: a Selected Review pp. 49-56

Mitchell J. Lovett

On Marketing Strategy in Electoral Politics pp. 57-62

Sridhar Moorthy

Examining Brand Strength of Political Candidates: a Performance Premium Approach pp. 63-75

Beth L. Fossen, David A. Schweidel and Michael Lewis

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions pp. 76-83

Chris Hydock, Neeru Paharia and T. J. Weber

Technological Workforce and Its Impact on Algorithmic Justice in Politics pp. 84-91

Jerome D. Williams, David Lopez, Patrick Shafto and Kyungwon Lee

Volume 6, issue 1, 2019

Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation pp. 1-12

Sharan Jagpal and Feihong Xia

Advertising Originality Decisions in Competition pp. 13-25

Chun (Martin) Qiu, Demetrios Vakratsas and Filippo Dall’Olio

Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare pp. 26-35

Jie Xu and Min Ding

Volume 5, issue 3, 2018

Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons pp. 137-145

Michael J. Barone, Xingbo Li, Karen Page Winterich and Keith B. Lyle

Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis pp. 146-161

Abhishek Borah, Xin (Shane) Wang and Jun Hyun (Joseph) Ryoo

A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models pp. 162-177

Amirali Kani, Wayne S. DeSarbo and Duncan K. H. Fong

Volume 5, issue 1, 2018

Introduction to the Special Issue: 2016 Choice Symposium pp. 1-2

Gerald Häubl and Peter Popkowski Leszczyc

How Context Affects Choice pp. 3-14

Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice pp. 15-27

Nicholas H. Lurie, Jonah Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, Joseph Pancras, Ann E. Schlosser, Baohong Sun and Rajkumar Venkatesan

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data pp. 28-37

Quentin André, Ziv Carmon, Klaus Wertenbroch, Alia Crum, Douglas Frank, William Goldstein, Joel Huber, Leaf Boven, Bernd Weber and Haiyang Yang

Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices pp. 38-50

Paulo Albuquerque, Merrie Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus

Individuals’ Decisions in the Presence of Multiple Goals pp. 51-64

Benedict Dellaert, Joffre Swait, Wiktor Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg, A. A. J. Marley and Linda Court Salisbury

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions pp. 65-81

Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce G. S. Hardie, Aurélie Lemmens, Barak Libai, David Neal, Foster Provost and Rom Schrift

Advancing Non-compensatory Choice Models in Marketing pp. 82-92

Anocha Aribarg, Thomas Otter, Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler and Xin (Shane) Wang

Sharing Economy: Review of Current Research and Future Directions pp. 93-106

Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu and Ting Zhu

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior pp. 107-120

Vithala R. Rao, Gary J. Russell, Hemant Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus and R. Venkatesh

Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms pp. 121-136

Martin Spann, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D. Jap, Oded Koenigsberg, Vincent Mak, Peter Popkowski Leszczyc, Bernd Skiera and Manoj Thomas

Volume 4, issue 4, 2017

A Parametric Constrained Segmentation Methodology for Application in Sport Marketing pp. 37-55

Wayne S. DeSarbo, Qian Chen and Ashley Stadler Blank

No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures pp. 56-67

Yi He, Miao Hu, Qimei Chen, Dana L. Alden and Wei He

Signaling Success: Word of Mouth as Self-Enhancement pp. 68-82

Andrea C. Wojnicki and David Godes

Volume 4, issue 1, 2017

The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry pp. 1-17

Kartik Kalaignanam, Tarun Kushwaha and Anand Nair

Generic and Brand Advertising Strategies Under Inter-Industry Competition pp. 18-27

Yuanfang Lin and Sandeep Krishnamurthy

Fashionable Stereotypes and Evolving Trends in the United Arab Emirates pp. 28-36

Zahy B. Ramadan and Mona Mrad

Volume 3, issue 3, 2016

Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness pp. 115-125

Vishal Bindroo, Xin He and Raj Echambadi

The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion pp. 126-143

Kunter Gunasti and Hans Baumgartner

Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach pp. 144-158

Moez Hababou, Nawel Amrouche and Kamel Jedidi

Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects pp. 159-174

Qi Wang, Huazhong Zhao and Jinhong Xie

Volume 3, issue 2, 2016

Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs pp. 94-103

Yuanfang Lin and Amit Pazgal

Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model pp. 104-114

Xin (Shane) Wang, Yuying Xie, Harsharanjeet S. Jagpal and Sengun Yeniyurt

Volume 3, issue 1, 2016

Serving Customers by Going Where We Have Not Gone Before pp. 1-2

Min Ding

Serving Customers by Going Where We Have Not Gone Before pp. 1-2

Min Ding

Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences pp. 3-10

Michael J. Barone and Karen Page Winterich

Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences pp. 3-10

Michael Barone and Karen Winterich

Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme pp. 11-28

Sharad Borle, Siddharth Shekhar Singh, Dipak C. Jain and Ashutosh Patil

Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme pp. 11-28

Sharad Borle, Siddharth Singh, Dipak Jain and Ashutosh Patil

Peer Review and Research Impact pp. 29-41

Girish Mallapragada, Nandini Lahiri and Atul Nerkar

Peer Review and Research Impact pp. 29-41

Girish Mallapragada, Nandini Lahiri and Atul Nerkar

Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective pp. 42-47

Amit Pazgal, David Soberman and Raphael Thomadsen

Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective pp. 42-47

Amit Pazgal, David Soberman and Raphael Thomadsen

Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences pp. 48-61

T. Poehlman, Ravi Dhar and John Bargh

Volume 2, issue 4, 2015

What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice? pp. 245-250

John Roberts, Ujwal Kayande and Rajendra K. Srivastava

Millions of Opportunities: An Agenda for Research in Emerging Markets pp. 251-263

Rajesh Chandy and Om Narasimhan

Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology pp. 264-276

K. Sudhir, Joe Priester, Matt Shum, David Atkin, Andrew Foster, Ganesh Iyer, Ginger Jin, Daniel Keniston, Shinobu Kitayama, Ahmed Mobarak, Yi Qian, Ishani Tewari and Wendy Wood

Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets pp. 277-289

Omar Vila, Sundar Bharadwaj and S. Bahadir

The Multidimensional Nature of Product Perceptions within Asia pp. 290-301

Giana Eckhardt and Luming Wang

Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring pp. 302-316

Wagner Kamakura and Jose Mazzon

Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets pp. 317-324

Piyush Sinha, Srikant Gokhale and Saurabh Rawal

Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach pp. 325-336

Srinivas Venugopal and Madhubalan Viswanathan

Volume 2, issue 3, 2015

Trends in Business Markets pp. 191-192

Rajdeep Grewal and Gary Lilien

Business-to-Business Buying: Challenges and Opportunities pp. 193-208

Rajdeep Grewal, Gary Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert Lusch, Murali Mantrala, Robert Palmatier, Aric Rindfleisch, Lisa Scheer, Robert Spekman and Shrihari Sridhar

Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles pp. 209-221

Dominik Mahr, Aric Rindfleisch and Rebecca Slotegraaf

Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows pp. 222-229

Shrihari Sridhar, Clay Voorhees and Srinath Gopalakrishna

Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources pp. 230-244

Sean Yim, Brett Josephson, Jean Johnson and Sanjay Sisodiya

Volume 2, issue 2, 2015

Fair Wealth pp. 105-112

Min Ding

JB Steenkamp on the Success of Marketing Scholarship in Netherlands pp. 113-118

Rajdeep Grewal and Jan-Benedict Steenkamp

The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization pp. 119-132

Tat Chan, Ravi Dhar and William Putsis

Base + Add-on Pricing in Extremely Competitive Categories pp. 133-147

Ruijiao Guo and Purushottam Papatla

Retaining Talented Salespeople pp. 148-164

Steven Lu, Andre Bonfrer and Ranjit Voola

Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups pp. 165-176

Michel Wedel, Jie Zhang and Fred Feinberg

Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone pp. 177-190

Ting Zhu, Hongju Liu and Pradeep Chintagunta

Volume 2, issue 1, 2015

CNS as Venture Capitalist pp. 1-4

Min Ding

The Future of Quantitative Marketing: Results of a Survey pp. 5-18

Donald Lehmann, Oded Netzer and Olivier Toubia

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research pp. 19-40

James Agarwal, Wayne DeSarbo, Naresh K. Malhotra and Vithala Rao

The Long-Term Effect of Multichannel Usage on Sales pp. 41-56

Tolga Bilgicer, Kamel Jedidi, Donald Lehmann and Scott Neslin

Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects pp. 57-70

Antonio Ladrón- de-Guevara and William Putsis

Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers pp. 71-90

Surendra Rajiv, Junhong Chu and Zhiying Jiang

Which Modeling Scholars Get Promoted, and How Fast? pp. 91-104

César Zamudio and Meg Meng