Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices

Paulo Albuquerque, Merrie Brucks (), Margaret C. Campbell (), Kara Chan (), Michal Maimaran (), Anna R. McAlister () and Sophie Nicklaus ()
Additional contact information
Merrie Brucks: The University of Arizona
Margaret C. Campbell: University of Colorado Boulder
Kara Chan: Hong Kong Baptist University
Michal Maimaran: Northwestern University
Anna R. McAlister: Endicott College
Sophie Nicklaus: Centre des Sciences du Goût et de l’Alimentation, INRA

Customer Needs and Solutions, 2018, vol. 5, issue 1, No 5, 38-50

Abstract: Abstract In this paper, we present a framework for understanding long-lasting influences on children’s food purchase choices and consumption. The framework interacts the characteristics of agents (i.e., children and parents/caretakers) with marketing-related effects to explain how these agents make short- and long-term decisions in the food category. We develop each of the components of our framework with different theories and multiple empirical examples, focusing on how children develop their food preferences and how their understanding of and resistance to persuasion and marketing messages may influence choices. Overall, the presented approach suggests firms, consumers, and parents can benefit from taking these factors into account when making choices that affect children and when allowing children to make their own choices.

Keywords: Child consumers; Food choices; Persuasive communication; Marketing influence; Socializing agents; Child development (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s40547-017-0083-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0083-x

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/40547

DOI: 10.1007/s40547-017-0083-x

Access Statistics for this article

Customer Needs and Solutions is currently edited by Min Ding

More articles in Customer Needs and Solutions from Springer, Institute for Sustainable Innovation and Growth (iSIG)
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().